Page 14 Advertisements Column 1

Press, Volume LXIV, Issue 19202, 7 January 1928, Page 14

SIR CHARLES HIGHAM ON PRESS ADVERTISING.

At the annual ladies' dinner, held at the Hoiborn Restaurant, London, recently, the Delphian Coterie discussed "Adve'rtisiug." Sir Charles Higham claimed that advertising often brought about the reduction of the cost of the commodity advertised. In connexion with the British Industries Fair the Government had realised the value of advertising by allocating £25,000 a year to the" purpose with resulting benefits to Empire-made goods. He would like to se the Government establish a publicity bureau for the purpose of explaining in simple language through advertisement, the meaning and purpose of the laws it passed. The most dangerous people in the State were the misinformed and uninformed. He believed the Press to be the only medium necessary for advertising, as it was also the cheapest.

Concerns merchandising, products of good quality can develop the unparalleled sales opportunities in Canterbury most effectively and most economically through the advertising columns of' Thb Pbess. —■*