PARA RUBBER COMPANY, LTD.

Press, Volume LXIII, Issue 19154, 10 November 1927, Page 15

PARA RUBBER COMPANY, LTD.

SEIBERLING TYRES: CONVERSE GUM BOOTS: MILKER RUBBERWARE '. GENERAL RUBBER GOODS. Tlie spacious tent, attractively arranged, containing the Para Rubber Company's exhibit, is to be found opposite the produce hall, and is well worth a visit. Rubber goods, from solid and pneumatic tyres down to small rubber toys and balloons, impress upon the visitor the wide range in the uses of rubber, and the varied stocks carried by the Para Rubber Company. Of special interest to motorists is the Seiberling tyre, a product of Canada, and representing the very latest in tyre design and construction. Tho designer is a man with 40,000,000 tyres experience to draw from, and the tyre which bears his name is an improvement on his past efforts. Searching scientific experiments, carrying with them rigid tests, have been used in designing this tyre, while behind all this is the ideal of the manufacturers, which is to build as the Romans built, with infinite care, with unsurpassed skill, with unstinted use of the best materials. The result is that the tyre is not built down to a price but up to an ideal. Illustrative _of the care used to build this ideal into the tyre, mention may be made of the fact that each strand of cord used in the carcase of the tyre has been strengthened from a breaking strain of 13Jll> to 191b; specially designed breaker strips designed to distribute road shocks evenly are used; more rubber has been used in the _ construction, giving a bigger tyre with a greater wearing surface, ensuring many more miles or wear; vulcanising is carried out under tho new water methods, which gives the tyre an even cure and a uniform toughness. Brittleness of the tread, caused by over-vulcanising, is eliminated.

The Seiberling Rubber Company believes in new methods, in keeping abreast of the times, in making always the most modern and most durable product. But it recognises that modern methods must be I)3eked up by oldfashioned generous quantities of materials. No tyre has won in five years the enviable standing of the Seiberling All-Tread. The 40 per cent, average annual increase in sales for the fast five years has taen due to superlative product performance records. This fact alone speaks volumes for the honest workmanship and the high grade of the material in the manufacture.

Converse Rubber footwear, mainly in gum boots, both kneo and hip. and the dairyman's boot, is prominent. For years past tiie Para Rubber Company lias been supplying its customers with this brand of footwear, which lias stood up to New Zealand conditions remarkably well, as is instanced by the growing demand. The dairyman's lace-up boot is ideal for the dairy farm, and gives protection against the slush and mud during the winter months. Rubberware for practically any make of milking machine is stocked by the Para Rubber Company, various articles from which are exhibited. Stocks in two grades of milking machine rubberware are carried, the Para quality made in England and the Austral quality nuido in Australia. Fresh supplies are constantly arriving during the milking season, and customers are assured of the best quality of the kind ordered. In addition to the lines mentioned above, tennis shoes, cycle tyres, and sundries, toy balls, balloons, etc., besides bathing caps, aprons, hose for all purposes, rubber mats, and various other goods, mention must also be made of the rubber toys and fullycoloured character dolls, a wide assortment of which are displayed, which will interest the children as well as the grown-ups; and in seeing all that is to bo seen, it wiM come to the visitor's mind that, "We have it in stock, will get it, or it isn't made of rubber," is a fitting slogan for the Para Rubber Company, Limited. —6