TO SELL GOODS.
PUBLICITY NEEDFUL. Last week "The Press" had a leading article on the need fdr reinforcing selling "slogans" with intelligent publicity. The Auckland "Star," in an editorial, summarises and endorses the "Press" article, and concludes:— "The lesson has a world-wide application. If English manufacturers are remiss at Home, they are bound to be the same in other parts of the world,"and those who sincerely wish to see them prosper have a right to ask\ that they shall improve their publicity methods.' But the lesson is not for them alone. It also touches New Zealand goods. Local manufacturers, says 'The Press' 'cannot achieve their ends unless they learn the value of effective advertisement and the maintenance of a steady appeal to those who have money to spend.' New Zealand goods will not be sold by slogans in general terms, but by eteady, carefully-thought-out publicity relating to goods in detail."
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Bibliographic details
Press, Volume LXII, Issue 18635, 9 March 1926, Page 8
Word Count
150TO SELL GOODS. Press, Volume LXII, Issue 18635, 9 March 1926, Page 8
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