THE EXHIBITION.

Press, Volume LXII, Issue 18604, 1 February 1926, Page 8

THE EXHIBITION.

PUBLICITY IN AUSTBA& BADLY ORGANISED. ' * l s£, (feoj! oca ows ' SYDNEY, Jamjar jl ' Ihote competent to that the organisers of tha Xtnur Exhibition have not fully orjajj&gSS" properly exploited the possita|^2 4 visitors from Australia. t * say, tho wonders, the attractions, the facilities, ®S:,Eshibition in the Dominion tiftTtM* bee.-i e\pertly placed before Us* Y-Jfe' of this country. Men who u* JySj m the art oi "boost" can dozen ways in which tho pettSS' great cities such as Sydney be nine could have been attSaJw* New Zealand during the peria4'»Jft Exhibition, and perhaps it w sat. 3l too Ja to to bring under the these people tho advantages ofhftff-' a holiday which would include TtfS' Dunedin's groat show. Publicity m Australia can be ed ir. a number of ways, chief are the paid advertisement and IK2l' called "putf par." Of the regard to the Dunedia there have been occasion#* jfafafrS advertisements in tho HlSt/SS dailies and one or two weeklies circulating tralia and New Zealand, ifwst tisements were splendid in and, no doubt performed vfthnlal work in attracting visitors froia i!& country. But accompanying tfifti should have been matter in the news columns of those brightly-written paragraphs, B written to suit tne paper'n diltsactw*'' style. Advertisements such given to a number of have carried a fair and eeajSfi. stream of articles and parilS* Australian people have & for news publicity more than ment publicity, and «very org»i!i«ftf funds for charitable purpotea or fi&s? tions such as tho Dunedin work that penchant overtime. rasjk right-hand man is generally <m % sole work is to gain the good Ikifttir of the editorial side of the A trained Pressman is more oftda tW not that right-hand man, for ba *rt what each paper wants, manages to disguise bis into good, readable news itenm. . ) News Columns Not „ ' It is a lamentable fact Hut us cnl' tematic exploiting of the news of Australian newspapers has tempted. Excepting an cable from one of the New Smttl' cities, recording such an ftf presentation of a gold watch to W& lionth visitor, there has l<et as % pearance of the Dunedin ExMbSJisa 4 the "news." Papers liie toe Morning and "MtijNiintif &.rgus" have hardly mentioned pit !&" Kibition because they ha?® B#va> Ism. given any material. The "Meitaww Herald" printed » few ini«r«tas articles at the beginning; of the tion, but they seemed to tweeae «*> hausted and now the colsttss <tf tfcjl paper are as dumb on the labjeet 4 Dunedin as its fellows. Wwit *£t wanted was a good, responsible jaamS'ist, say, at Sydney, who r «adno£ » close touch with the Exhifciii&a lurtSbii* ties, could have "writtatf tm v tie gr«&' aliow day by day, and COTkS I>W* ob»' tained Bpace in the 'new cobras* #f. the most important papers tal city for readable items iMfflt Jit Exhibition that would havefeepl tinually before the public of tm $»-• monwealth, that would haw -Wm those people casting about for'|jlgr place to spend a holiday make minds that the DuncdinEihi_bi% would occupy at least a portion II their vacation. It is safe to say that there u«8 thousands of Australians who vow have made the trip if the attrael&gr of the Exhibition had been placed |Mfg erly before them, but wh?, becauiew knew little or nothing about it, aim gone elsewhere for their holidays. * publicity expert could have alteredwl that.