WEMBLEY VISITORS.

Press, Volume LX, Issue 18242, 28 November 1924, Page 6

WEMBLEY VISITORS.

COLONIALS AT THE MOTOR SHOW, A HINT TO BRITISH .MANUFACTURERS. £soii GU3 OTVX coaazspoKcssT.) LONDON, October '24. Oar Dominion visitors, about to flit after exhausting ilio attractions of Wembley—and incidentally seeing moto of Great Britain and the Continent than most Britons over ?cc —arc now flocking to the motor show (.says the ''Empire News' They carry their cheque books in their pockets, and are the torfc of visitors welcomed by exhibitors. One man troni New Zealand had commissions to pick up me cars, if he saw just- the sort of thing suited to the requirements of his own iocalitv. And he saw just what he wanted, first co oft. Hardly a number of the Englisa motor trade journals tails to refer to the lack of enterprise on the part-, of English manufacturers in exploiting t.h.rNew Zealand and. Australian market, so that it. would seem that in time there should lie an'effort made to compete with America. A correspondent sterling himself "Colonial Engineer" wirtes to "Motor Trader": "British manufacturers," he says, "can no longer afford to ignore the tact, that if thev -wish to sell cars in Australia and New Zealand they must have a sales organisation that is capable of competing with ' the admittedly efficient. organisation of the American manufacturers; without this thev have not got a hope'. I know the majority of British manufacturers say that they cannot r.fford the expense of such an organisation. In that'case they canj:o*t have faith in the suitability of their products for nverseas conditions or thev would he prepared to back them with an efficient, representation. "Let the- manufacturer scrap his present worthless and costly overseas department- and, utilise the money to obtain representation of tho proper kind, put" it on a fair basis, give it the backing he gives home sales, and I will guarantee that in three -years his overseas sale.? will absorb the major portion of a considerably increased output. And. what is more, his home sales staff will ho sitting tip and taking notice. . "British manufacturers apparently expect to 6cc cars. overseas _ without factorv representation, advertisement-, or other expense, yet they go to a greater exriense. to sell cars in fcng.fand. ,Thcv maintain elaborate oftces, sales managers, anil sidesmen, visit the agents all the year round, advertise speid lots of money on shows, and' oven then fail to sell the maxi--mum output or tlieir factories.' f