N.Z. BUTTER.

Press, Volume LX, Issue 18241, 27 November 1924, Page 10

N.Z. BUTTER.

SALE IN CALIFORNIA. It lias been arranged to place New Zealand butter on the Californian market in a ~ay it lias never been done before.'' stated Mr Claude Haigh, who has just returned from America where lie and Mr J. E. Winsloe have been advertising the Dominion. In an interviewlast night. Mr Haigh explained that American consumers usually purchased their butter in 3lb pats, one of '.vhich wus considered to be a rair allowance lor a- meal lor a lamiiy 01 il l' or ine. in tue past. -New £ea.uuu Out-ctr tamo 10 i-iiiiii in otiib cubes, and it was t.qxj:seil--!or sale m builc, witn Uie iosdit that unscrupulous dealers se:ze<i tut opportunity oi unloading 011 the liiarkei uverv. quantities 01 butter in similar ionn but at a lov.cj rate. Arrangements were liuw being put lhr<>ug!± tiy vni'-ii t'.e .L'cniiiiion. outter would I*-- imported 111 bulk to.Sail I'l'ant'js'-'O and then put into '■he customary vlb pacKages aiid soul tinuer a copviigiit brand. -Mr liaigh stated that in ttie ■San Francisco ".Dairy Exchange" he showed to the largest audience "ever seen 111 the building the iilm '•New Zealand. the "World's best Dairy Farm.'' Afterwards he was bombarded with questions ' concerning the industry.

He received many enquiries from local merchants about New Zealand products and he found t-hers was a great market in C-alitornia for New Zealand eggs, canned lobsters, oysters, (oheroas, and sheep .tongues. As a result of the infonnatlon supplied, orders had gone from San Francisco to Dominion firms. The question of trade reciprocity was discussed at several meeting of CViifcvuian merchants, and they expressed the wish to reach it ill every possible way. Underlying all was an earnest desire to know more about New Zealand.

Mayor Rolph met us in San Francisco."' said Mr Haigh, "and on all sides we were shown great hospitality. We spoke at the Foreign Trade Club-, the 'ICO Per Cent. Club,' and showed M,OOO feet of film.'" Films of travel and scenic interest, taken in New Zealand were shown at the Congregational Church, to an audience of 2500 weopie, and the speakers wre bv enquirers afterwards. Mr Hc.igh considers that the'film is the only efficient way of advertising the Dominion abroad, and he has returned 'for the purpose of securing furthc-r pictures, and of inducing the Government to establish depots in San Francisco, 'Chicago and New York, where goods and trophies can be exhibited and films shown day and niodit. All who had seen the films had expressed a wish to see New Zealand, and arrangements bad been made with the Union Steam Ship Company, the South Pacific Railway, and the Santa Fe Company to 'jo-operate in booking tourists from America.

VICTORIAN WHEAT HARVEST. (Deceived November 26th, 8.25 p.m.) MELBOURNE,. November 26. The Victorian wheat harvest is expected to yield 40,000,000 bushels. ANGLO-PERSfcAN OIL CO. OUTPUT OVER 4,000,000 TONS ANNUALLY. LONDON, November 25. Presiding nt a meeting of the AngloPersian Oil Company, Sir .Charles Greeriway pointed-out that last year the consumption of oil* seemed to be overtaking production. This would have happened if new fields in the United States had not been brought in, but the consumption of petrol had enormously increased all the world over, nearly coun-ter-balancing the increased producticfti. Further developments in the company's new field had fully confirmed their value. Further drilling in the Argentine had led to the location of considerable quantities of oil. The company's production during the present financial year should be between 4,250,000 and 4,500,000 tons.