Page 12 Advertisements Column 3

Press, Volume LIX, Issue 17811, 10 July 1923, Page 12

A portion of Dyer's Pass road, on the town side of" Victoria Park, has been impassable for cars owing to what appears to have been somewhat injudicious road-mend ng. Mi H. G. Eil states that prior to the there was a good clay surface on th<piece of road referred to; there vas ;i • smaii hole which could have been filled up with a few stones. Instead of tlu.~ being done, soft clay, and black ea;tl. were spread on the surface of the road with the result that when rain camt this piece of road became like a bog and could not be negotiated by cars. On Saturday Mr Ell and a man he employed shifted some of the mud ai.d* dug a water-table. On Sunday xn.- ruing Mr J. S. Hawkes, Mr F. J. L. Scott, and Mr Ell got to wok on the roai and cleared otf the mud, getting down i to the clay surface and making the road ! fit for motor traffic and leav.ng a dry 1 portion for foot passengers. Cuns> ! quent on this part of the road being ! in such a bad condition there was riot I the same number of visitors to the Kiwi ' Rest House that there would have been iin other circumstances. Mr Ell stated i last night that the Heathcote Oountv j Council had since removed the rest of I the bocr from the road. "CATHEDRAL" FA3HLY IN PANTR\. There are 14 delectable varieties of j "Cathedral" Brand Essences for • flavouring cakes and sweets. They include 'Essence of Lemon, Vanilla. Aniseed and Raspberry. Also Csrminj and Cochineal Colourings. All st~™ S9ISJI

ESSENTIALS OF SUCCESSFUL tA m 'Readerlnterest 9 'is one thing 'Reader Confidence'another The first brings extensive circulation, and the sec essential to make that circulation effective from the" laser's standpoint. Qfy» greaa has for years led all Christchurch .newspapers in volume of advertising. - 1 it offers to advertisers in quality and volume of circul buying power, confidence, and established results, is q greatest value to an advertiser. PRODUCES UNUSUAL RESULTS The confidence which readers feel in the dependabi the news columns of Sir? s r *ss is reflected in the adveg columns, and the great purchasing power of its i produces results to advertisers which are remarkabi the essentials of successful advertising that can exist: medium are found in '-■ FIRST IN CHRISTCHURCH