A NEW IDEA.

Press, Volume LIX, Issue 17769, 22 May 1923, Page 2

A NEW IDEA.

PARIS JOINS , HANDS "WITH: CEitiSICHUItCH. Many people are unaware that here in Oiiristcsiurch a new business has estabiisned itself, which caters lor the rapidly increasing demand among New. Zealand women tor ready high-class "Heady-Tailored" Clothing. bareiy tnree years ago Mr Spitz, the Ladies' Tailor, noticed how Christchurch ladies and women in general were acquiring a decided taste for highgrade "ready-to-wear" costumes and coats in preference to the tailored-to- _, measure garments, so with keen foresignt Mr tipitz transformed his. tailoring; benches at 77 Cashel street into an up~to-date workroom for the making of Keady-to-Wear Clothing. This new venture proved a success immediately and so rapidly did business increase that more machines and more tailors and tailoresses had to be engaged until, although the staff has increased enormously, it is bareiy sufficient to cope with the demand emanating from the showrooms at Colombo street a; at Stewart Dawson's Corner, Wellington. Mr Spitz receives his designs firsthand from Paris. These designs are then made, up in his own workrooms from high-grade fabrics into most beautiful costumes, coat-frocks, coats and gowns, to suit the taste of New ■ Zealand women. I.lr Spitz is therefore the first to introduce the new styles direct from Paris and London into Christchuroh. Later similar designs arrive here already made up as expensive imported models and are displayed by other houses at just about do\ible the price you would have to pay earlier in the season at Eugene Spitz's. The new modes for mid-winter are now on view in the showrooms at 699 Colombo street. n =— —— —