"EAT MORE BEEF."

Press, Volume LIX, Issue 17760, 11 May 1923, Page 2

"EAT MORE BEEF."

The New Zealand Meat Producers' Board supplies the following:— The movement initiated by the New Zealand Producers' Board to induce a greater consumption of beef in New Zealand in order to assist the industry at the time of its crisis by no means uncommon to other countries. In America, particularly when any industry of national importance suifers a slump, action is taken in this direction, and the assistance of the people is sought. Necessarily, there are sceptics and those who have no tional spirit, and who profess to see in the movement some fancied benefit for the farmers only, but it requires very little vision to understand that the country itself must undoubtedly benefit. The chief points at issue ar e that by the consumption of at least 50 000 additional carcases' of beef per year within New Zealand, beef-raising will not remain an unprofitable industry also, that an equivalent of mutton will be released for export at a time when there is a good market for this valuable commodity abroad. Further that there is no hardship whatever inflicted upon any person in the request that beef should be substituted f or othor animal foods, because it is the cheanest and most nutritious of meats, and can be adapted more readily and used more extensivelv for meal purposes