Page 2 Advertisements Column 5

Press, Volume LIX, Issue 17732, 7 April 1923, Page 2

Clever Beauty Secrets' Revealed by a London Chemist This series of articles by E. W. Smith, M.P.S., a qualified registered London chemist and pharmacist, is particularly interesting because of its authoritativenass. Considering the bewildering mass of toilet requisites mm offered to the publie, Mr. Smith 's simple and homely suggestions should come as a great relief to the puzzled beauty seeker. The dispensing chemist, above all others, is in a position to judge results from long experience with thousands of cases. Mr. Smith has made a special of the chemistry of beauty culture for many years, and the time is ripe for some such expert's clear statements, backed by the authority of experience and knowledge. Rtnawlnii Complexions It Is foolish to attempt to coyer up or hide ft lallow complexion, when you can bo easily reDove the sallowness Itself. Bongs end the Ilka en a brownish skin only emphasise the defect. The better way Is to apply pure mercellzed wax —the some afe yon would cold cream—putting It on at night, removing it In the morning with warm -water and soap, following with a dash of cold water. The effeot of a few applications li simply marvellous. The half-dead outlcule Is absorbed by the wax—painlessly, gradually, In tiny imperceptible particles—revealing the beautiful velvety white new sWn beneath. No woman need have a sallow, Wptohy, pimply, or freckled complexion If '«he will Just gat some good jncrcollie4 wax and use It as sujh gested. HmMna Meustaehoa To women who are annoyed by disfiguring downy hair growths a method of permanently eradicating the same will come as a piece of good news. For this purpose pure powdered phemtnol may be nasA. Almost any chemist should be abio to sup#y an ounce of this drug. The recommended treatment ifl designed not only to remcrve the diiflfoxlzie growth Instantly, leaving no trace, bat also to tctwiiiy km tbe tish iroota without irritating the sMo. The Kim Curt I cannot too strongly condemn the use of the lot curling-iron. It means death to the hair eventually. Moreover, it la entirely unnecessary. The hair can be made beautifully wavy and curly to any extent and in atiy form desired, merely by using such a simple ingredient as pore sllmerlne. This perfectly harmless liquid *llOOl4 bo applied to the hair with a clean tooth brush at night. In the morning you will find that a very beautiful natural w*ve and curllnesa has resulted, and the effect will list many day* liquid aflmerine is very beneficial and Is not sticky or greasy. A couple of ouncw shoma last a very long time. The Magnttltm of Beawtlfkil Mali* Beautiful hair adds immensely to the pe»» jonal magnetism of both men and women. Actresses and smart woman are ever on the loole> out for any harmless thing that will increase the natural beauty of their hair. The latest method Is to use pure atallax as a shampoo <m account of tie peculiar glossy, fluffy, and wav>. effect which it leaves. Ae atallax has been used much for this pwrjwee it cornea to th» chemist only in Jib. sealed original package* enough for twenty-five or thirty shampoos. A teaspoon of the fragrant atallax granules, dissolved in a cup of hot water. Is more thaij sufficient for each shampoo. It la very flclal and stimulating to the hair, apart from U* beautifying effect. What Woman Mate Every woman hates a shiny nose and a dull of greasy complexion. Tew know that there Is aa instantaneous remedy at hand in the home, one that is absolutely harmless, and that dafles detection even under the closest scrutiny. If yoq have no clemenlte in the house get about KB ounce, and add just sufficient water to It A Httla of thla lotion applied t» the faai win Instantly cause the greaalness to disappear, and the skin will have a perfectly natural, v»! vett. ymithfnl bloom that any woman might <mvy. The effect wm la«t tor many- borrr*. an 4 bo powder is required, even tinder the most trying conditions, indoors or out. To prepare tin face, neck, and arina for a long evening to a hot ballroom nothing cut Wajpart wltfc thlg stasia ItfiißSTf* 4 * Wtat/'