THE MEN WHO ADVERTISE.
Lecturing early in February before the Liverpool University Commerce Society, Mr AV. H. Lever, son of Lord Leverhulme, said articles which had been advertsed extensively had suffered less from, the recent trade "slump'' than articles not advertised. "The advertisement department," he said, "is often the Cinderella of the business, but it is the honest advertising of an honest article which builds up the goodwill of a business.''
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Bibliographic details
Press, Volume LVIII, Issue 17410, 22 March 1922, Page 7
Word Count
71THE MEN WHO ADVERTISE. Press, Volume LVIII, Issue 17410, 22 March 1922, Page 7
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