Page 12 Advertisements Column 3

Press, Volume LVII, Issue 17295, 5 November 1921, Page 12

LOWER PRICES FOR DIAMOND RINGS.

WHAT MAKES, DIAMONDS COSTLY? HOW "DQ SAVE 25 PER CENT. One of the principal factors operating +o make diamond rings costly is the terrific overhead expense of the average city jeweller. The. overhead expenses of most city or main street jewellers is said to be in the region of 33 1-3 per cent. That means that a quarter of what you pay. for a diamond ring goestopav the upkeep of an expensive shop'. But this does not apply to all jewellers. In-the case of Mr A. E. Young, von have a jeweller whose shop is quite handy, yet out of the high rent area, it being conveniently situated in Oxford terrace, opposite the Manchester street .bridge. Mr Young's overhead expenses are below 10 per cent, and. his. prices are 25 per cent, below others. _ His magnificent stock of beautiful Diamond Gift and Engagement Rings is the largest in town. "Quality" is a dominant feature—"variety" another—these tw«" coupled with the low prices—2s per cent, Qelow othersmake it well worth while walking around to see Mr A. E. Young's-stock. Equally attractively priced is nis large stock of 9 and 15 Carat Gold Brooches, "Watches, Pendants, aad silver and elec-tro-plated ware, —6