TO BOOST AUCKLAND.

Press, Volume LVII, Issue 17291, 1 November 1921, Page 7

TO BOOST AUCKLAND.

,' 4 . ~ , AN ADVERTISING SCHEME. (SPECIAL TO "TBS Fft*9S.") AUCKLAND, |October 31. A scheme for raising funds for advertising Auckland was definitely taken up by the Rotary Club at its luncheon today., Mr R. A. Laidlaw reminded Rotarians that at their last gathering it had been suggested that £SOO should, be raised for the purpose named, pending the formation of a Progressive League, and' that' tho sum should be entrusted for expenditure to the advertising club. "In Auckland we do not appreciate our climate as we should," declared Mr Laidlaw, "and we have not only a splendid climate but other attractions. We ought to advcrtiso in such a way as to. make every southern business man decide to spend his declining years .in our sunny city." . (Laughter.) By wise publicity and good acfvice, it might be possible to attract hero not only busine'ss men retiring, but many of the bright : and brainy younger men of the south. Thus Auckland's prosperity would,-be iucreascd and there would bo better roads, better tramway services, and better facilities of all kinds. Dunedin and Christchurch bad put out columns of advertising matter which should shame Auckland, said Mr Laidlaw. He moved that the Rotary Club should get behind this motion to raise £SOO tor advertising Auckland. ■ The idea was to ask 30 business firms to give £lO each and 40 more to give £5 each. lhat would aggregate the £SOO mentioned. With such a sum to spend, he felt sure the citizens would be made to realise that something was moving to put Auckland on tlio niap. (Applause.) The motion was carried, the president of the club (the Hon. Geo. Fowlds) remarking that Auckland had been altogether too modest in the past. (Laughter.)