PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper with a quality circulation is worth ten replies to an •advertisement in a newspaper with a quantity circulation. Advertisers in "The Press" consider not how many, but WHO ARE THEY. The growing demand for space in "The Press" proves that buyers of advertising know how to take advantage of a dividend-paving circulation. Sales result from reaching the RIGHT reader.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19181102.2.70.4
Bibliographic details
Press, Volume LIV, Issue 16359, 2 November 1918, Page 10
Word Count
72Page 10 Advertisements Column 4 Press, Volume LIV, Issue 16359, 2 November 1918, Page 10
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in