PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a. newspaper wit'_. -i quality circulation <8 worth ten replies to an advertisement • a newspaper -with a quantity -ircuiation Advertisers in "The Press" coneider not how many, but WHO ARE THE?. The growing demand for space in "'The Press'" proves that buyers of "3:"K know how to take advantage of a dividend-paying circulation. Sales result from reaching the RIGHT re&dar.
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Bibliographic details
Press, Volume LII, Issue 15774, 15 December 1916, Page 11
Word Count
71Page 11 Advertisements Column 2 Press, Volume LII, Issue 15774, 15 December 1916, Page 11
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Acknowledgements
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