Page 4 Advertisements Column 1

Press, Volume LII, Issue 15773, 14 December 1916, Page 4

If THE MAGIC CAVE if Although attracting Thousands of Interested Visitors M& IS NOT THE ONLY ATTRACTION Jff attheD.l.C SK Far from it. Every department of this great establishment A. wL is displaying many articles which make most desirable and •An old saying is "If in doubt, give Handkerchiefs." In wfflM faSSmJ these g° ods the D.I.C. give exceptional value, being large • importers direct from the best Irish manufacturers. The D.I.C CHRISTMAS HANDKERCHIEF LIST WL \JL/' FOR LADIES, GENTLEMEN, AND CHILDREN &Vv Christmas v ; ,!nes in So« BUaeh Linen Handkwehieh- jSC I .lilies' Plain and Fancy HAND- Hall-dozen tor 5/3 7/6 8,9 10/6 WVW./7 flSw Jfflh KERCHIEFS. Embroidered Handkerchief!, great. *s77k^VJi,J/ r-\ d Fine Lawn Hemstitched Handkerchiefs variety 6Jd. 7Jd. 9id. /- ,• up 1 jiaif-flozen for 1/- Gsnts' Lawn Handkerchiefs— L q J L q , • Fine Hemstitchsd Linen Handkerchiefs 6d. 9d. 1/- jS»T Q fflkT O pc: jiaif-ilozun 3/11 4/6 4/11 5/6 Gents' Linen Handkerchiefs— H ■Jr/JB n Initial Hemstitchsd Linen* Handcrchiefs 1/- 1/3 1/9 2/- ■B ■ B fIH 101 l l£ni 10^d ' &13 each Gents'lnitial Linen Handkerchiefs (any Hg| BBh ■ RIB bH Fancy Embroidered Handkerchief j. initial) —1/11 each 10/6 half-dozen IB 1 I I 9 ■ 8 Daintilv embroidered in one- comer Gents' Coloured Border Mercerised 1/11 per box Handkerchiefs . • M. L 0..« . .VIJ LOll Children's Pictuie Hwdkerchleh-- 6entJl WhHs Merc#r j ßed Initial Hand- ... . ~ R l ji!"' ti « u keichiefs (mvinitial or plain) 1/-ea. Han kerchiefs-— OTHER ARTICLES FOR GENTS' | V Sachets containirie three lUmUitchcd BracM| in Fancy Boxes .. 3/6- '■! Hindkcrchi^fs .3/6 unci ,irictvof WldC"€Bd "1/6 .i Post Free Anywhere Greeting Cards for Enclosure Free tw FATHER CHRISTMAS ml h RECEIVES VISITORS DAILY J '" ,osM T.isSM. *$01

The Psychology of ■ ■ Successful Advertising f~ THE THREE ESSENTIALS Habit To habitually .keep .your Goods, Service, or Sfore • before the public is the > first essential to successful advertising. Recency The association of your offer must be of recent date —it must seem "but yesterday" since your announcement was read. This - too calls for consistency in advertising. Vividness or Intensity Your advertisement must have " punch " —it- must be convincing. Thus only will if get the attention „ and incite action on the part-of readers. Make your establishment the HABITUAL RECENT and VIVID ASSOCIATE of " The Press " readers, and you'll be surprised at the business-pulling results. Phone 753. and ask our Salesman to call with space prices. Ch.fih. Press Go. Ltd.

TEAS AND DINNERS. Oho! my fine lady, So you are all frayed out Again, Three teas in on© afternoon, A dinner afterwards. Possibly a theatre party. Not sick, but just out of sorts, Stoirach. all upset, Try Dr. Shaldon's Digestive Tabules. They will right your wrongs Is 6d and 2s 6d per tin. Obtainable everywhere. 12