Page 4 Advertisements Column 2

Press, Volume LII, Issue 15767, 7 December 1916, Page 4

-I !■■■■■ L 3 H ■ ■ Bj ' ■ The ideal ] ■ light supper J ■ is a basin of milk and Corn J m Flour —the milk, thickened to H an agreeable consistency with m^ j Brown &P6lson's ! _ Corn Flour U It is a light, nourishing and j warming dish, promoting quiet ■ P and refreshing sleep, and it is J ■ a welcome change to gruel i m and bread and milk. t i P See recipe for milk soup in every fi ■ packet. n j j~ Good for children, adolu, and ■ i m the aged. jj y■■a■» n ■ ■ ■ ■ TOOTHACHE and NEURALGIA &%£\ BUNTER'S Wi/^o' NERVINE Vwtr Her. Aubrey C. Prie« ,f M for day. with eicrtici- iftk\ AUvK m recommended gtCTffjn^/>gKcjffisgfli mil to ray joy the •■<"**WTnTJrjWpain quickly and entirely eeaaed." . . ' "I «II 0171—3 Chcmkito and S*or»a. In a class by itself | "Gold Top" Ale I Vs[jy THE SECRET OF BOOT EASE I Dales' Dubbin makes the leather I /jCBIiWIM sofl and P liab,e . lengthens its lifa, I /T/KllnH) keeps it thoroughly waterproof, I wTII »~ USB IT ON BOOTS. 1 I .JjL SADDLES, & HARNESS H 11 Exkilntien Hifhtit Awards. Over jo » jW . MANUFACTURED AT DUNSTABLH. BNc! M MASSEUSE ao 3^\k IR.&M.BEATTIE HAIR & SKIN SPECIALISTS 10 ROYAL EXCHANGE BUILDINGS i V (Next Post Office). Jf j WATSON'S No. IO I W MIS IC t F4395 I WE GIVE CASH JOfTjadiea", o«aU' and Children'. LEFT-OFF CLOTHING BooU, Trunks, Portnaateaux, eto. UCITnU'C 104-408 Oxford T«rra>c« ntAlUnO (Hear Oa»bel Stmt) Lctteca promptly attended to. H1096-3968 Phoa* 9Z* PATENTS TRADE MARKS ROBERT WALES PATENT AGENT 140 HEREFORD ST. DESIGNS ,„. COPYRIGHT i WBOO7 II The Psychology of. ■ Successful Advertising THE THREE ESSENTIALS Habit , To habitually keep your Goods, Service, or Store before the public is the first essential to successful advertising. Recency The association of your offer must be of recent date —it must seem "but yesterday " since your announcement was read. This too calls for consistency in advertising. Vividness or Intensity Your advertisement must have " punch " —it must be convincing. Thus only will it get the attention and incite action on the part of readers. Make your establishment the HABITUAL RECENT and VIVID ASSOCIATE of "The Press " readers, and you'll be surprised at the business-pulling results. Phone 753 and ask our Salesman to call with space prices. Gh.Gh. Press Go. Ltd. " r