PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement in a newspaper wit_ a quality circulation is worth ten replies to an advertisement i-i a newspaper with a quantity circulation. Advertisers in "The Prqsa'.' consider not how many, bufc WHO ARE THEY. y The growing demand for space in "The Press" proves that buyers of advertising know how to take advantage of a dividend-paying circulation. Sales result from reaching BIGHT reader.
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Bibliographic details
Press, Volume LII, Issue 15671, 17 August 1916, Page 8
Word Count
72Page 8 Advertisements Column 1 Press, Volume LII, Issue 15671, 17 August 1916, Page 8
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Acknowledgements
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