PURCHASING VALUE. OF x ONE REPLY. ONE reply to an advertisement in a newspaper with a quality circulation is worth ten .replies to an advertisement in a newspaper with a quantity circulation. Advertisers in "The Press" con- * 6ider. not how many, bat WHO ARE THEY. The growing demand for space in "The Press" proves that buyers of advertising know how to take advantage of a dividond-paying circulation. Sales result from reaching the EIGHT reader- •
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https://paperspast.natlib.govt.nz/newspapers/CHP19160601.2.66.1
Bibliographic details
Press, Volume LII, Issue 15605, 1 June 1916, Page 8
Word Count
74Page 8 Advertisements Column 1 Press, Volume LII, Issue 15605, 1 June 1916, Page 8
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Acknowledgements
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