Page 10 Advertisements Column 1

Press, Volume LII, Issue 15603, 30 May 1916, Page 10

<&L. "Jones" is a man jI j I <Wf ' who Dresses l|l| i ■ || 1| 1 I Economically 1111 JHjMBk . —yet well j| j | ; lp Many of Jones' friends have passed compK- !l ll Is fl mentary remarks about the neatness of his | | 9 | mm Knowing Jones to be a man of moderate income, || ||j jpl j|| they won^ owe afford to buy at H gmm' One friend proffered this remark, and Jones let B P H B gpßp MMM him into the secret. "It is this way," said M J ones > " the DI C - makes a periodical offer ofSuits to Measure j|j|j| 111! l M There you have the whole story in a nutshell; | but to. go into details of the case, let me say, first of all, those D.I.C. clothing men know just how to measure you; they're experts; I | p f " U ' n *° en s . department B ' " one thing 1 Kke about the proposition is that jj| B ImSfflS |SBe trousers, a special cut of waistcoat, or any || I p ijtttß pfßi little personal fancy carried out, you simply | I 1 § IgSßg |||§p! say the word, and it's as good as done. i ll ll I fiSff »lg|pi " Frankl y» y° u can buy two Suits to measure m m jp || lfllf§ at the D.I.C. for the price of one tailor-made; || || 1. 1 now y° u know I can appear in new Suit# 4 ff JB Write for Patterns and Self-measurement forms. p It's just as easy as buying over the counter. fl 11 P 1! ■ . This Offer Closes in Ten Days j | | j Hf ffj

NEWSPAPER ADVERTISING ■ - Universally acknowledged to be the leading form of media All advertising is good, but some advertising is better than others. Newspaper advertising is the best method of obtaining publicity, because everybody reads a newspaper. No matter what may be the sphere of activity in which men and women are engaged, the reading of a newspaper is a fundamental part of thtir daily education and we are so constituted. in this age that advertising matter appeals to the intelligence with the same force as editorial and news. Newspapers are within easy reach: other advertising matter must actually be forced upon the attention. 4 • THE PRESS to-day requires very little to recommend it as the advertising medium par excellence. Its merits are obvious, and are so thoroughly recognised that the most enterprising merchant considers an outlay on publicity in its columns the first essential to success. He knows full well that the merchandise which he offers to the publio has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers, and his goods participate in the reputation enjoyed by the newspaper. It has come to be generally understood that high-class newspapers reject announcements which do not properly represent the character of advertised merchandise. The Executive of the Newspaper Proprietors' Association of New Zealand has dealt with ths question of protecting the honest advertiser and the general newspaper reader as far as possible from deceptive or fraudulent advertising. It realises that advertising must be clean, must be truthful, must be honest. So long as newspapers continue to be read by the great mass of the publio, so long will the newspapers continue to be the best mediums for advertising.

. does SUPERFLUOUS HIIR ! Are You Ruptured?! 8»» mtc Heating Ymr Premma MAR YOUR BEAUTY ? I i ____ ' ° ~ We iavite all those! f2Cfl QTENIMR *1 T® Greatest Humiliation is eoffertd by ; tfS uTu M UCUI o I i i * T d£rS£ tha lISstETSUB PH*ne SSOS I | "KULDAH." This eafe, sui», and simple • ll Ijf Is eool. sate, strong, an<l lastjnSrf*A4KUC?l CTDCCT 5 ♦ remedy does not MARK or BURN the skiiif \V Ja No steel spring to c e y^ | j and lias no objectionable odour. Superflu- tw.m. *•/« i»a«t ' (Opporite Lewis & Anderson) I. i oils Hair gi v ea a woman an unkempt appear- PEIOE: Single. 17/# , Sweecsac to T. Daaks Phimbing Branch. * I lince ' she should use every means at her Write for FREE TRUSS PAMPHLET to . _, , ' . J! disposal for completely destroying the Hot and Cold Water Services. Rams, t, ; growth. "KULDAH." is nnoqualkd ior the nrilUm DOATUCDO Pumps, Windmills. Heating, Sanitarv,'? trouble. Price 6a 6d. from GEO. MEK, I|fß| |r K Hllll 111 LiiU and General Plurnbinc- 8 ' Chemist, Lambton quav, "Wellington, or »<■ 1 »■» ™* _ 1 J . direct irom L.OJTDON PHARMACAL CO.. 2SI Qwrgt Sireti, Sydnqr, N.S.W. proapt IBd Satisfactory Repairs I I Auckland. (Posted to aTiv address i". a 53060 !j Plain, Sealed Wrapper. pos;a;e3d estra).