MONEY FOR ADVERTISING.
A2vD THE BEST MEDIUMS TO.US&fil I. R. Parsons, advertising of Carson, Pirie,- Scott and Co.. portant American trading concern, cently spoko of the amount of ■which should be spent in advertisH^-v|;j He believed that 2J or 3 per the gross business done is abont right amount, saying in part:— "If a store docs not advertise :to make the daily happenings business known or to keep the P o ''- j informed of tho advantages o* < kind which it offers, whether they. . of monetary or simply educational Sim sideration, that store is just as lacking in its plain duty to tie as is the store which resorts to Taettwa of overesploitation." % jTi "The fact that retailers V e ing from 30 to 90 per cent, of appropriations in the daily papera shows that they learned the advertising." .._
STOPS THE PAIN The pain caused by a burn_o. will be instantly relieved if » g|;| don's Magnetic Liniment 1 aPP" £ A most useful household remedy always have on hand. "llfflM 3s. Obtainable ereriwhera. ,
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19160128.2.101
Bibliographic details
Press, Volume LII, Issue 15499, 28 January 1916, Page 8
Word Count
171MONEY FOR ADVERTISING. Press, Volume LII, Issue 15499, 28 January 1916, Page 8
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in