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MONEY FOR ADVERTISING.

A2vD THE BEST MEDIUMS TO.US&fil I. R. Parsons, advertising of Carson, Pirie,- Scott and Co.. portant American trading concern, cently spoko of the amount of ■which should be spent in advertisH^-v|;j He believed that 2J or 3 per the gross business done is abont right amount, saying in part:— "If a store docs not advertise :to make the daily happenings business known or to keep the P o ''- j informed of tho advantages o* < kind which it offers, whether they. . of monetary or simply educational Sim sideration, that store is just as lacking in its plain duty to tie as is the store which resorts to Taettwa of overesploitation." % jTi "The fact that retailers V e ing from 30 to 90 per cent, of appropriations in the daily papera shows that they learned the advertising." .._

STOPS THE PAIN The pain caused by a burn_o. will be instantly relieved if » g|;| don's Magnetic Liniment 1 aPP" £ A most useful household remedy always have on hand. "llfflM 3s. Obtainable ereriwhera. ,

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/CHP19160128.2.101

Bibliographic details

Press, Volume LII, Issue 15499, 28 January 1916, Page 8

Word Count
171

MONEY FOR ADVERTISING. Press, Volume LII, Issue 15499, 28 January 1916, Page 8

MONEY FOR ADVERTISING. Press, Volume LII, Issue 15499, 28 January 1916, Page 8

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