Page 4 Advertisements Column 4

Press, Volume LII, Issue 15498, 27 January 1916, Page 4

CAREY'S SALE 2 Special Bargains for This Week With Offerings like these it Is little wonder that Qarcy's Sales are so Popular. iiiii ii i i i I Ladies' Neckwear Ladies' Costumes I Collars STYLISHLY CUT I All Newest Shapes in aiid well made from | waihing Materials g SILK i I MUSLIN Usually 35/6 I PIQUE Price 19/6 I POPLIN I White and Coloured I I Ladies* Costumes I J Usually 1/6 to 3/6 i • TAILOR CUT Sale Price 6d to V . J, . a " d FINISHED in All-wool Taffetas. Fronts Usually • 52/6 Sale Price from 1/- Sale Price from 12/6 | L—— J 1~ | \

1 | THE SIGN OF APERFECT CAR p B Pleasing to the eye op the ear, to the amateur op expei*ti the OAKLAND never falls to give that service which the moat exacting owner may J demand. If you know what "car satisfaction " means, then you Know . | what the OAKLAND gives to its owners. Two Models: 2-Seaten £375 5-Soaten £390

~~ —~l'l pfi' /■- ■ . . ■ , ,' 1 NEWSPAPER I ADVERTISING ■ ' - W~ : .■; Universally acknowledged to be the leading form of mejia I All advertising is good, but soma advertising is better than others. Newspaper advertising is the best method of obtaining publicity, because - '<, everybody reads a newspaper. ■ i I Mo matter what may be the sphere of activity in which men and women are engaged, the reading of a newspaper is a fundamental part of their dally | education, and we are so constituted in this age that advertising matter s j . appeals to the intelligence with the same force as editorial and news. ■ \ Newspapers are within easy reach; other advertising matter must ~ ■£, actually be forced upon the attention. - ' • THE PRESS to-day reauires very little to recommend it as the sdvertis- - ing medium par excellence. Its merits are obvious, and are so thoroughly recognised that the most enterprising merchant considers an outlay on -^v*' publicity in its columns the first essential to success. ) J He knows full well that the 'merchandise which he ofiers to the public , ' has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers, and his goods participate In the - jjf ; reputation enjoyed by the newspaper. '. - '„v It has come to be generally understood that high-class newspapers reject ; „ announcements which do not properly represent the character of advertised merchandise. . » The Executive of the Newspaper Proprietors' Association oi New Zealand has dealt with the question of protecting the honest advertiser and the general newspaper reader as far as possible from deceptive or fraudulent / advertising. It realises that advertising must be clean, must bo truthful. - . ■ must be honest. So long as newspapers continue to be read by the great '' 2 mass of the ptiblic, so long will the newspapers continue to p* the beit tv; I mediums for advertising. I I ' "