Page 10 Advertisements Column 5

Press, Volume LI, Issue 15313, 29 July 1915, Page 10

• ■■%" *1 tu^"iMJJsa ' ; "3^?i | "Oh you can t fool ine i i know they're Aultebroak's 1 Chocolate*." You can never i mistake the Dainty Flavours J oi" these Chocolates, »ome haid— Jj s.me soft—others creamy—fruity I —each Delightfully GOOD I fig €J If veil wish to give a real >1 treat to a friend. Aulsebrook** Chocolates will do it. _ Take ■,' ~ | care though, that you gat ~ .. ■' ~.-! AULSEBROOnj Aaa&Hsosi .'_

Why Tea *| Costs More-- "' The Second Article of a_ ' _ --i series that Every House- -; wile Should Read. i It is indeed hard for the New _, Zealand housewife to realise ths • remarkable chances that have oc*, ' ' cut red in the tea trade within tlra last eight months—-changes which. /. have, resulted in greatly increased 'r prices. As was shown in the iifst 'a article of this series, tea is in great ;'■ demand as the beverage of the 25 ___. million men who are under arms -; r to-day. due to the fact that it is ' the most stimulating and invigor* '> ating drink—easily transported and C easily handled. - But there is another element ."' which exerts almost as great* > an influence in the steadily rising *f. cost of tea. This factor is Russia,* J-' with its enormous population o^' J over 160 millions, which, at the''T stroke of a pen—in almost a single '>L. night—has been turned into nau'da )•: of tea drinkers. - -. -, ; What this means is when one ccinsiders that until Sep*. -- tember'last the Russian people - consumed less than 1 lb. of tea per head per annum ; whereas in, our. " - j own Maoriland the average pS over 7|lbs, of tea per head per • t annum. ■ ■ Moreover, the money previously - spent on other beverages by Russia- - ' is now available for tea. Hence,'- ir at the tea auctions, enormous quantities have been bought by Russian "-. representatives, who readily pay .* ..increasing prices to secure what they want. As a result, tea to-day costs the. J blender in New Zealand an aver- . < age of to 3d. per lb. more y than eight months ago, and. unless he is to face an enormous loss, he '- has only two alternatives —to reduce his quality or. increase:his w« prices. ' ' " -_ Either course is reasonable, and , there is no escape—unless, before. •-, the war, he was charging.-an "f excessive price for inferior ,*W ' li so. he is still able to sclHke . same grade at the old ; , probably still make a good p'roStv -. _ "Amber Tips" policy has alv»y»f ' - been to give the best value '-mi £ world can produce at the mast - reasonable prices. It has beea "-, decided to continue this policy*" •;, therefore the price, has been slight* -/ Iv increased— by 2d. per lb. : " Although adviMd by many to.. reduce costa by ihe admixture o£ s . harsher, inferior and lew healthful teas, - - the proprietors are v determined to -* ■ maintain that standard of quality <a nd -~ value which has made "Amber Tips tn» _ most widely lold blend in the Dominio* y to-day— the most largely »old blend or * - any country in the world in proporttoa- , _ to population. -. ■ . Thus, if tbe name " Amber J >p» >» ?_ '. the packet, you know that it contain* . trie finest, purest and beat tea tnat can . be produced for the money—tha. »| ' V contain, a tea which »so PJJ™ »•• ' healthful that it can be, used by ch)!dren. and by those with the weakesß digestion, without harm. . It ia also well to remember tb« • " Amber Tips" gires mor* cups of deM- I rions. fraerant tea of delightful flarour. j* Thus it still coats you le>* than otnera—. it is etill the cheapest tea in the Dominion, even though the prices hay. been siiahtlv increased. * We "believe that tbe hou«ewives or New Zealand would rather oecure th© fine*t value that can be fe' Ten - e .T el t at a slight I v increaned price-than tnat quality and' values should be cheapenedft it now for you to «how whether yon approro of this decision or not. 109

I/10, 2i-, 22 per lb. . Thronhitta that has t« hurra**.]<*: j prics—thr forrrtohi;/ trill '-"'"/ y,n why. ;;.., rr]}^_ nut-fyi{.--i TOP OF THE POLL-: : ::.j'|||| - WHISKY v|ll|