Page 14 Advertisements Column 3

Press, Volume L, Issue 14987, 6 June 1914, Page 14

Some Facts anei a Moral _ M ____^«_tt--p--a----_---aa-a-a--a-a--am-»M^ /B&gBf WENTY-FIVE yews ago a good bicyde cost / 1? £25 new. About thai time bicycles began to \ advertised in tbe general Press instead of in as^ r the cycling papers alone. By spending large sums in advertising, bicycle manufacturers were able to reduce the prices—first by 50% at one stroke; and even after that by smaller degrees. Such inventions as the player-piano, the vacuum cleaner, and similar articles requiring expensive machinery to. make them could not be sold at popular prices if it were not for the large output made possible by Advertising. If Advertising makes these things cheap, is it not obvious that the same thing must apply to advertised commodities in general ? The Manufacturer of advertised goods U compelled, in self-protection, to keep up the quality of them: otherwise he would lose his trade. Moral The Advertisements in this paper are your best and safest shopping guide. They show you where Qyality and Good Value are to be found.