Page 8 Advertisements Column 1

Press, Volume L, Issue 14964, 11 May 1914, Page 8

I MEN'S BOX CALF | & DERBYS I olrlv Amencan H 'S h Toes Welted Soles | Very easy to wear ~ g r fi?\ special •&$%/£* 1 7 cut price *BJ/© I 4 274 HIGH STBEET Ber S s ,

A WISE WOMAN. "No, thank you, I want Hean's Essence, and nothing else. I have already tried Hean's. and if it costs double the price I would willingly pay that price." J * • . The Proprietor of Hean's Essence had just, stepped into a shop where patent medicines are sold, when a lady customer was using the words above related. He was unknown to either shopman or customer. Apparently, the lady had formerly tried Hean's Essence for making her own good family cough and cold remedy, had proved it good, and desired to purchase another bottle, Ihe man behind the counter wanted to sell her something else—probably he would make a little more profit for him- | self—but his "just as good" substitute I oidnt appeal. Certainly the lady was clearly within her rights. She had asked plainly for Ilean's Essence, and because she had formerly proven its quality and moneysaving value, insisted upon getting that which she 'wanted—HE AX'S. She left the shop with Hean's Essence and satisfaction in her hand —she was a wiso woman. 11