ADAMS, LTD.S STAND.

Press, Volume XLIX, Issue 14822, 13 November 1913, Page 13

ADAMS, LTD.S STAND.

THE CARS THAT SET THE FASHION.'' It has always been the aim of Messrs Adams, Ltd., to make their display of automobiles at the Metropolitan Show i a replica, on a small scale, of course j of the big motor show held at Olvmpia' j London, in the same month. * The j Olympia Show sets the motoring - fashions' for the coming year, and j Messrs Adams, Ltd., have'striven to perform in their November Show disj play a similar service for the-motoring | public of this Dominion. To realise I how far the firm li.ih been successful in attaining its idea! on tins occasion, it is necessary to refer to the brief cable ; message regarding the Olympia Show ; published in "The Press"' a few days | ago. Tho messiigi; stated, inter alia, i that improvements were principally de- : voted to electric lighting, springing, I and seating. Now those three items j are matters in which the Silent Knight j Minerva, three magnificent specimens I of which arc shown, score very'heavily. | They are not the most important points about the Minerva, however. I Tha Minerva bases its claim to be abi solutoly without a peer in all motordoni, firstly, on superiority of mate-J rials and*design ; secondly,* on the fact i that the Minerva firm is admittedly tho manufacturer of absolutely the best Silver Knight engines * ever constructed, and, thirdly, on the uniqqo beauty and luxury which characterise these splendid cars. AJthoiio-h distinctive and graceful in appearance', making a subtlo appeal to the aesthetic faculties of the cultured 1 and experienced motorist, the Minerva designers have eschewed the freakish and outre. Thero i» nothing "beaky'? about tho car. Tho whole body flows in graceful, yaoht4ika lines from tho tapered bonnet to the rear, without "a single gable or cornico to break tho sy-f-iinetry and simplicity of a master-

picco or bodyrd*?*ignjhg. In such matter- a_ upholstery, sociional windscrcen_j and all the iittie refinements of luxury which mako the perfect car, the Minerva attains a b_aiity of finish quite unequalled. Masdvii (strength ia attained without po.ndercusn&_?, buauty of lino without any dparturo iro'ra the best mechanical'principles. To revert momentarily to the matter of fip«nging. In Belgium, where the Minerya is bpilt, the roads are cobblepayed. The springing has to be flawless, and the result is that the Minerva is the most comfortably sorung ciir in the world. hi the matter of eJectrio lighting, all Mmerv-i car. are fit-tod with tho renowned "C-.A.V." dynamo aiul lamps,"the finest lighting oqmpment evrfr placd op a carf 'fho seating Js designed with refinements and iroproveinents wjiich add both to the eonimid durability of the car. The Alinerva is comparatively' a highpricctl car, but it is practically everIpsting, and needs no* repairs. The model- {-howii on tfto Adams stand oo»n----pnso a 14-M throe-rap-itcr car, with Charlesworth body, finished in cream, a 14-P h.p, car aiso finished m cream, with wi-d-sereena to" both front nod rear seats, and v nuignificent f*ali h.p. car with -oortihg probably the most expensive" inthe & '* little" short of £_uo_. iho Minerva cars aro sold on i ♦__,'_? IT 1 r "«"*_r h -aPPrcciated sys- ,", m To tlw London list prioe is . added merely tho cost of"lmportation, [ thus assuring tho purchaser of a square deal. ■ • , ' Coming .now to 'cars whose loading attribute is then* wonderful value for 1 the voir moderate prico at' which' th*y qro sold here, the Adahi- stand shows thq-ie Standard .American ■ car., '"'tho' Studebakors. The ' Stiidebaker, as everyone knows nowadays, is a ear built on'_ English- and 'CJantiiieptal lines, produced in onorfhous quantities, backed by a great reputation, and proved by actual tests in New Zealand to v b _,°"* o "f tho strongest and mot 'i reltible cars e/er placed op the roads gt the.Dominion. The latest model Mudobakers are right plumb uJMo-date. In the Olympis- Show Electric selfstarters rilled the roost. The 35 h.p. Btijdebaker is fitted . with' the "Warner electric self-starter, the most reliable of all selfist&rters. >*o.t pnly' thai,' but it has its own electric fighting dynamo and lamps, Its equipment is remijrivably uprto-date, arid includes ajl tbosfc Jittle ■ refinements ' "n connexion with hoods arid wind-screens, seating and upholster.', which go to make up thq first-class modern car. Tho 86 h.p. Stndebakor hgs seats for six. As tthowp on the Adams stand, 'with full •equipment, it sells here at £395." Thp 25 h.p. four-five seator Studebaker_ a magnificent littlo car with a"' sterling record, soljs, complete as showrij for £293, and-tho Iwo-seator. a smar* and dainty par of worKjcrful durability and power, for £290. ' ". The day of the small car ia with us --the car* whose 'principal fea" ture is eccuidmy, both in first cost -and upkeep. In " this sphere tho • Adams stand, displays tuo celebrated G|pment-BaVard cars. The product of one of the most celebrated manufacturers in the world, these cap, by ". their : simplicity, their durability?, and their lightness, attain the maximum qf efficiency with a minimum Of attention and expenditure." The 10-15 li.p. four-senter model completeas shown, sells at £370; the 8-12 h.p. two-seater, also complete, at £285. In the motor-cyclo section the Adams firm is represented by the leaders of the motor-cycling world, tho Triumph and B.S.A. " Thp Jrinniph is shown ip the latest models with free engine, fixed engine, or three-speed gear- G.-3. Brown's sensational record from Christ--hnrch to Kaikoura and back, made on

a three-speed Triumph, will be fresh in tho memory of all motor-cyclists. The letters '"BiS.A.* 1 have become a svporiyin f*r mechanical perfection, and the 8.5.Al m-tdr-cycle, though comEaratively a new arrival on tho mar* ot, has already made for itself an envjablo reputation, both in Britain and New- Zealand, -, Of the "Swift" cycles, shown in their latest'models, it is not necessary to say much. The consistent successes scored by- "Swift" riders in the Timart'* Christchurch road nice and other road races and in sprint events have demonstrated its popularity with the speed men, the keenest judges^of merit in cycles. The prices range from £12 10s up, and easy ternis can bo arranged. "Star 11 cycles, now priced at the ridiculously low sum of £7 IGs, have been before the rjeople of New.Zealand for 24 years, and have retained a magnificent reputation for the wliolfl of; .that period. They Are as popular to-; day as they ever were.