Page 5 Advertisements Column 5

Press, Volume LXVIII, Issue 14343, 1 May 1912, Page 5

WHY NEW ZE&LANDERS SHOULD BUY THE NEW 1. Because it is not only the best, but relatively the cheapest book now procurable in the Dominion. While the Minimum Price remains in force, this library of universal knowledge can be bought at a quarter of the rate ordinarily charged for new English books. But the price will soon be raised. 2» Because it opens a window through which the New Zealand reader can look out upon the whole World of thought and knowledge. Though these 29 volumes occupy only 30 inches of shelf-room, they include all that is worth kuowing in the 20th century, and bring their owner full information on every subject. 3. Because it is new and up-tb«date throughout, .being based on a fresh survey of the whole field of human knowledge up to 1910, in making which the editors had the co-operation of the world's leaders in every department of thought and activity. It was all published at once, so that the last volume is just as up-to-date as the first. 4. Because it is authoritative. Every article has been written by a man or woman who is a leading authority upon that particular subject, and who knows therefore what is essential for the enquirer, and can relate it with the clearness and accuracy of the specialist. 6. Because it is the most educative work that can possibly be put into the hands of the young. Every child has a passion for asking questions which its' parents are often unable to answer. The new Encyclopaedia Britanuica is so clearW written and so richly illustrated that a child can use it profitably, and thus form the invaluable habit of going for knowledge to the best source. 6. Because it will increase the practical information and earning-power of the adult. The articles on the countless applications of science to industry and commerce are written by practical experts of the highest standing a:nd bring you the latest information on such subjects. I %g? This illustration shows the new Ency- Hγ clopaedia Britannica in the polished ,11 I rosewood book-case specially made to' Bj hold it, 33 inches high by 35 inches m ' 4 ' wide. A' set may be seen at the office IT . 7. Because it is the most entertaining book for 3'oung, middle-aged or old to read in their leisure moments. It brings* the pens of the mighty to bear on history, biograph}-, art, literature, science, religion.. Wherever you open its pages, you will find an article that will interest and amuse you as much as the latest novel, and which* your time will be profitably spent in reading. 8. Because it is easy to use for reference and consultation. The old plan oMong treatises has been replaced by a system of short articles, each dealing with a separate branch of a great subject, so that whatever you want to know can be found with the minimum of trouble. The index of 500,000 references is a great labour-saving device. ;9. Because it is easy to house. The happy thought of printing the work on thin India paper— previously used, mostly for expensive Bibles —has reduced the bulk of the work by two-thirds. A single shelf 30 inches long will , hold the whole Encyclopaedia Britarfnica, though it contains as much as 500 ordinary books. 10. Because it is a beautiful book. The flexible leather bindings—green sheepskin or; red morocco—will •.adorn, any room, however handsome, in which''they' ate placed. Print and paper are the high-water-mark of British draftsmanship. The- 8,000 illustrations and maps have never been surpassed in book-production. 11. Because it is the best investment 3'ou can make. A very large number of the 35,000 purchasers who bought the work at the Minimum Price used this very phrase in writing to say how delighted they were with the newEncyclopaedia Britannica. In no other way could the same outlay bring as much pleasure or profit. 12. Because it can be procured to-day by send* ing only £1 Is. to the Cambridge University Preae, and the balance of the Minimum Price can be paid, while you are using the book, by small monthly instalments on terms suited to every income in New Zealand. You cannot possibly miss the small periodical payment* which are necessary for a short time that you may bave this library of universal knowledge in your home at once. But this offer will shortly be withdrawn. If" you wish for further particulars, write your name and address at the foot of this announcement, tear it off and post it to the Cambridge University Press, 2 Harris Street, Wellington (P.O. Box 142). Name , , . •■ Cp. 16 . Address. ; . : ...:„.. ,