Page 3 Advertisements Column 4

Press, Volume LXVII, Issue 14193, 6 November 1911, Page 3

WHAT IS REALLY HAPPENING IN THE SUIT TRADE A well-known business man walked into one of the large city branches of George Davies Ltd., "The Modern Tailors," a few days ago, and asked to see the Manager. He had with him two suits, which he asked the Manager to inspect. " I have noticed," he said, "that you claim to cave men £2 on a genuine tailor-made snit for cash. I did not believe this could be done in fact, I was prejudiced against your firm, thinking you were cheap tailors, making inferior suits. But one day it struck mc in reading your ad. that you wouldn't make such a genuine guarantee o3er unless there was something in it, so I decided to take you at your word and order a suit under your guarantee. Now, look at these two suits. One was made by one of the most fashionable tailors in New Zealand, at a cost of £6 12,6, the other one was made by you, and cost mc £3 12 6, Your suit is equal in material] cut, and fit, and superior in finish. I am satisfied that your claim to save £2 is modest, and you can depend on my future custom." This is but one of the thousands of the testimonials received by this modern firm of cash tailors, and, though unique and almost incredible, it is vouched for as an absolute fact. The local branch address is: George Davies Ltd., "The Modern. Tailors," 70S Colombo Street (Nest Steel's and op posits Eijiczi&'z), Ciiiisie&urclL C 6370