HOW DO YOU CLEANSE YOUR FACE?

Press, Volume LXI, Issue 13411, 1 May 1909, Page 11

HOW DO YOU CLEANSE YOUR FACE?

In the average case you lather youtself well with water and strictly injurious soap, and when yon have lathered enough you rinse and dry yourself. In point of fact, you may not have cleaned your face at oil, and in ninety cases out cf a hundred you havo certainly injured your skin. The skin, you see, happens to be a wonderful'y delicate fabric. It i.s full of tiny pores that easily clog, and, clogging, cause endless mischief. You cannot clear these pores with ordinary soap and water. Ordinary soaps contain an excess of alkali, and so dry and harden the skin Hard water contains limo and noxious salts, and theso roughen the skin. No, if your skin is delicate and sensitive, and especially if it has been injured by any of these processes we have been discussing, cleanse it with Novena Cerate. This is Mile. Rubinstein's latest specialty. Rub the Cerate -well into the skin, leave it on for a few minutes, then rub and wipe it with a soft towel. In that way the pores will give up their dirt, and you will have a healthful and delightful skin-bath such as you -will find quite new to your experience. 11l winter, no matter how sound and robust the skin of the face, it should! never be washed when one returns from an outing. Novena Cerate keeps the skin delieiously cool and fresh. Numbers of Mile. "Rubinstein's fastidious English clients use it for tho neck, arms, shoulders, and chest, because of th? inimitable velvety touch it gives to the skin's surface. Novena Cerate, in jars, 2s and 3s Gd, Novena Face Powder, exquisite for dry or normal skins, in boxes 2s 6d. Novena Sunproof Crciiie, an absolute protection from the sun, wind, and weather, in jars, 2s and 3s Cd. Of leading chemists, or direct, post free, from Maison Valaz.e, 2.3, Brandon street, Wellington. Head Depot. 24, Grafton street, Mayfair, London, W. 2