Page 8 Advertisements Column 3

Press, Volume LVII, Issue 10756, 8 September 1900, Page 8

The value of many patent medicines and medical preparations sold outside the usual run of physicians' prescriptions, has been proved oy usage to bs too often in inverse ratio to tbe leEgth of the advertisement, which play such a prominent part in their sale. Heavy advertising means that the gC.rchaser pays for paper as well as physic. Much cipre effective than the lengthy interviews of --discoverable persons who have been brought back from the grave by mysterious decoetiotvs, jg the simple an_ voluntary acknowledgment ef help received which a grateful patient will per. /n commendation of jome remedy which has been used with efficacy. The following, for instance, is one among mmv such letters received by Mr E. C. Lane,"of Oamaru, with reference to his Creasoted Emulsion';—"lire street, Oamaru, December 16th, 1896. Mr Lane,—Dear Sir.—Please give bearer my account, also another bottle of Creasoted Emulsion. It k really wonderful the difference it has made to" my sister. She is getting quite strong and rosy-cheeked, and says mc would rather take your Emulsion than those horrid iron pills.—Yours, faithfully, D. M. -"ohnstooe." BO eggs 8d i>er doz, Wardell's.— (Advt.) ' -■-....

Factory butter,-4?°se brand, lOd. Wardey'f.—(Advt.)