THE NEW WATERBURYS.

Press, Volume XLIX, Issue 8072, 15 January 1892, Page 2

THE NEW WATERBURYS.

A WONDERFUL RECORD.

The average newspaper reader, who has i noticed our advertisements from time to time often remarks, -'What c pile of j money those Waterbury fellows waste iv advertising," and no doubt this Is the view held by ninety-nine people out of every hundred. The initiated, however, know what a wonderful result these advertisements have brought about. When the writer came to New Zealand with tbe Waterbury Watch in ISS7, and made the usual trade calls, the wholesale dealers would have none of them; one Dunedin firm having about a hundred stowed away in a Dowling street cellar, quite, as they stated, unsaleable, because every one coneidflred 1. irtfra diet to carry a nickel watch. Retail jewellers were appealed to, but with no better resull. Tho pub* 1 will never take to a nickel wateb, said they, and if they did we could not sell them without* lowerina tbe status of our craft. This position was illogical. They handled nickel clocks, but they could not be persuaded tq handle nickel watches. This result was general in New Zealand, and hot until the advertisements began to appear, and the public showed their eagerness to obtain these watches could anydealer be induced to purchase them, when a start was made the sale grew by leaps and bounds. Thousands were sold in each city in the colony, aud tbeconntry, stimulated by the " weeklies," began to pour in *ihe!r orders. Shipment after shipment arrived, aad was at once absorbed, orders originally modest wero doubled and trebled by cable, and yet for more than half the year we were -vithout Stock, Gradually our circle of distributors extended, and mauy firms Hading tbat a regular "nickel age" had set in hunted the markets of Europe ai»d America for S-bstiGutes, Each mall brought small parcels of metal watche-j equally iiandsoine in appearance, which were offered to the trade sua fully equal to the Waterbury, and on which double the prpilt could be mads. They equalled the Waterbury in outward finish only, not as timekeepers; like the man who fell out of the balloon, they ware not ia it. Still the Inducement of eseeaalye proftt"! was potent, and many prma who ought to have known better became parties to the deception, and backed up with their iufluence the representations of the makers abroad Whp had nothing tO lose, and were not wprfch powder and shot, did they imitate fne. Waterbqry never sq closely. In this manner, and a ded by our shortness of supply, many spurious imitations were foist upon the RUPIiP and gained a temporary footing. Our boxes were at ftfid lEaitfttOu, and Continental watches were cased, so that the outward resetnhjanee waa Mjxny purchasers were so deceived; and have urged us several times to Cake ppoceedinßg, against the parties to the fraud. Sufficient legal , evidence of sale and identity have never beqnfprtbcomlng.and all we could do was to wafcub "snsneets," and wait our opportunity. We place our monogram. WYVCon the fftee' of every watch, aud buyers should see that it is there, othexwlee they ar - . W&Z "ro/oksd."the public becan_e -pore wide awake. - Onr advertisements were' too far reaching, and having initially created *&& 4«!h}and, we were also able to minimise the chance of deception. S6Qfefe'ieße'f§, in she, fiw elac c roc in tho weiM'lW'f began, to consider the Waterbu-py a first staple. Jewellera saw $h_,t their original idea of the views of ttie public had been refuted by results, and the larger and more respectable, who were most In touch with the people, overcame their early prejudice and resolved to supply what-, theiS customers required. Judges, liahkeps, merchants/ clergy, and the other components of our population called for. th© Waterbury wIR po uncertain squA--, History repeats itself, in America- where the Wftfcerbury sales wero originally confined to clothiers apd booksellers, nearly 40,000 jewellere" aire now purchasing direct from the Company, and are soiling no o.her "cheap watches." Their Swiss and Home counterfeits have bean meat to Coventry. This, ia the Waterbury age. Iv Great Britain the legitimate trade was equally apathetic, and not until eloae on rs' : om WA-TJIRBURYS hid been sold by the great railway book-' sellers, W. H. Smith and Saps, ana others did they chin ip, • However, to return to New Zealand, the reaction |4fe,y*3pr of thaWaterburys was §4 decided as its fprmer opposition was ftßd determined, fold during Is© last eight months of the current year mor« Wfcterhurya than in any gr-svious year of our trade. Orders flowed i by telegraph and telephone, by mail and By messenger, and rn&ny of the public -whohave been waiting.months for their watches, as well as the trade, are in a position to verify this statement. So far as actuel figures go the total sales to dftte are. ■ WATCHES, ao& Ithe population of this colony at the las.h Qcnsua wa» OW,BSL', This gives maro tha».B„e W»t"S*?biiry to every eight natives and settlers, young and old, males and females, in the colony, and is a result . totally unprecedented. *• Ah, but how do wejcspw It U true ? "says a reader, w& for purpoa.q of corroboration we annex testimonials from four only of the thirtytwo firms, who are at present acting as our distributing agents, who certify personally ..0 the sale of over 34,500 watches. WATCHES. i, WOTc-^xoj!, 84th October, I®H> , : I have e*awi*aad tbe books, and find that EIGHTY-THREE GROSS (equal to 11,952) WatfQJirbttry Wftt?hß!| have been sent out of Messrs Kempthorne, Prosser and Co.'s Wellington warehouse. ■There have been very few complaints, \ and every satisfaction is expressed that such pliable timekeeper can be procured ifceosraaltacosl). ~. JUlthe test parcel of Gold WatQhes have been sold,, aquth-we ia quite a number of orders on hand for them in the next shipment to arrive, ~.>: (Signed) Orxanbo B-Cmpthornh, . Manager. 9360 WATCHES. ," _ ■ AWKM-NO, 2joth September, 1891, Jw© have examined our hooks and find that we have Bold SIXTY-FIVE GROSS Watches. We have had no complaint of any importance, and our caetomers generally have expressed themiUVfs In ti»vm 9 0 * WUqualiUoa approval.—Yours faithfully, B. Porter and Co. 43*3*> WATCHES. ; OH»JS_CHtfROH, 29th September, 1801. We'have much pleasure in statins that I one experience with the Waterbury Watch baa been mbst satisfactory. We anticipated all sorts ot trouble from purchasers treaties a Watch as an ordinary article of trade, oat our fears proved groundless. Out ol 860 DOZEN (4&«)> sold by us, very trifling complaint, has been received. The almost unanimous opinion is, that for strength and eorrecfc timekeeping the Wftteybuiy is unsurpassed.—Yours faithfully; E_wa-*d Recce and Sons. !..•;*•■•-■*.- ;''s(KOWATCHES,' ' ' Dunedib. 10th November, 1891. We have examined our books, and find we have sold closa on 9000 Waterburys, and the demand for them still keeps up. We have much pleasure In testifying to the excellent character which these watches have earned for themselves as timekeepers, and considering the large numbey sold we have remarkably few brought in for repairs.-~youra truly, NISW Zra4<and Hardware Co., I/rp. (Per T. Black, Manager). The remaining twenty-eight firms make up the balance of sales. We attribute this large turn over to the undeniable excellency of the Waterbury as a timekeeper, and its intelligent appreciation by the public who would never have known of its existence but for the value of the press as au advertising medium. The new ahoi't*wlnd, solid silver, and gold-filled Waterburys have arrived, and any person requiring the correct time in an intrinsic setting can obtain the keyless Waterbury, jewelled movements, in either ladies' or gentlemen's stse for from 22s Gd to 635. The nickel favourites, with improved movements, remain at __a od and 30s, and the long-wind pioneer series is unaltered at 19s M. Call see the new wqlehea before purehssing othae Christmas and New Year's presents.