Page 7 Advertisements Column 2

Bay of Plenty Beacon, Volume 3, Issue 208, 4 September 1940, Page 7

Ife \ <^^'%i,| :Jlts^™ Vjy in a Spring Berlei Y\ from BRIDGERS! Winter's ended, thank goodness. Everything's beginning again—and you want to make a new beginning too. That ' means starting with your clothes, of course — and so of course starting with your Berlei, for the only way you'll look as fresh as a spring daisy is by having a spring Berlei ' beneath. . Ifs a Timely Tip, whatever your Type for you'll wear your clothes with an air if you wear them the right way— ; with the right Berlei beneath, made to control you in the way and place you need it most, and TURN THAT WAYWARD CURVE INTO THE CURVE OF BEAUTY! WIDE RANGE OF THE NEWEST BERLEIS NOW * IN OUR CORSET SALON AND FREE FITTINGS A FEATURE - BRIDGERS LIMITED. WHAKATANE

■ SSe- - NEARLY 50...AND STILL A CHARMER , IVT EARLY fifty... and undeniably big. Yet men @Sbfh - still turn to look at her... seek her com- - # pany — yes, even when pretty debs are about. 1 \ \ *3 The truth is, her age and weight simply don't I . matter. She's such jolly good company. She fl simply never tires. The secret, she'd tell you . (/f In " Immß A bang-out, is to look both your size and your age ■ '"'il i» A. , L A l,; \ in the eye, and go for a corset that gives what is /f> \ /jl \ |T;'7 That support makes all the difference! As soon I -" V as you slip into a Modaire Practical Front you V know it! The strain is gone. Sagging flesh and /f / J&Jrj v \ - tJwH weak muscles are first lifted into place by the (>m\ strong inner bands of elastic. Then the found- v £-5 Jj ation is fastened to do its job of smoothing and HK \\t j\ f « ' -| smartening. You're thrilled with your flat front and back line . . . with the comfort and fit the jf - V^|j| adjustable laces give daily. Then off you go .»• I M' il shopping, calling, getting about to everything. / ft* 1:^ "Don't you ever tire!" friends ask. Not you! I 1 J I t *Ai j Practical I - —■—~,. ; — — — > ■ mODBIRg V