LECTURES ON WOOL

Bay of Plenty Beacon, Volume 1, Issue 39, 21 July 1939, Page 7

LECTURES ON WOOL

ADVICE FROM BEHIND THE COUNTER One of the lesser but still important activities of the International Wool Secretariat, representing in Bri tain, and through its branches and agencies in Europe and in America, the wool growers of New Australia and South Africa, has been the arranging of a series of lectures to sales staffs of the larger retail .stores. Up to the end of March fifty lec_ urcs had been given, to staffs of Eng. lisli retail houses, the average attendance being 80, ,so that about 4,01)0 salesmen and women heard the lectures. From figures supplied by a hading Oxford Street store, it was estimated that the annual sales of the 1.000 salesman hearing the lectures would amount to £2,000,000 per annum. The staff controller for a. leading Manchester store estimated that the store's wool sales should show an increase of .some 00;> omui-dlv (10 per cent.) as a result of (a) a better knowledge of wool, (b) sales points of wool, and (c) diverting trade from cotton and rayon goods and (cl) selling wool merchandise of better quality than before. Given a comparable increase in sales at other stores the total increase in sales of wool should amount to b?tween £755000 and i.100,000 per annum. |