Strawberry Hair Is Latest Fashion

Bay of Plenty Times, Volume LXIX, Issue 13325, 30 April 1941, Page 7

Strawberry Hair Is Latest Fashion

You must blame glamorous Rita Hayworth for it. She started the new fashion in hair hues. It was Jean Harlow who made platinum blonde all the rage. Rita Hayworth has added a dash of strawberry. Rita, who now has an enormous following made a-big hit in Warner's picture. "Strawberry Blonde." For this she had to have a special hairdo and an extra special tint.

Something that had never been seeen before—or so they say.

Leading hair specialists and heautitians got to work creating the new glamour tint for tresses. Red-heatls— Blondes — Brunettes

Ginger Rogers, now hailed as a great-actress instead of just a sprightly dancer, nearly started a vogue in ginger, but ginger is an illusive shade. It has to be just right, and it needs a temperament to go with it. Fluttering fans who wanted to look like Ginger hesitated on the threshold of the hair-do merchant and were lost.

Red-head Ann Sheridan found

many imitative admirers, and for a time red-heads blossomed in profusion. And Hedy Lamarr's henna beauty set a mild fashion in bloodstained Titian.

Little Ann Rutherford's brunette locks, and her merry brunette personality, kept many dark-haired sisters from going over to the blonde enemy. ; . '

And now it's strawberry! Ever i, since Rita captured the fans in "Strawberry Blonde," Warners have been deluged with requests from

beauty parlours all over the country. They want the exact colour of the "new" hair. This is the Secret The new fruit coiffure suggests all kinds of possibilities. If strawberry, why not pineapple, or melon, or chocolate fudge? Why not a spot of peach, under the slogan. "Peach for the peaches." Always on the look-out for some new fad to sell their shade-conscious customers, the beautitians of Hollywood and elsewhere are demanding full details of the treatment which transferred Rita's brunette locks to I strawberry blonde.

Well, it's actually very simple—if you know how to do it. The hair is first bleached, then treated with henna!