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Bay of Plenty Times, Volume LXVII, Issue 12486, 21 October 1938, Page 6

“Oft yes! there are fashions in tobacco just as there are in lots of other things,” said the weed merchant to the Inquisitive reporter, “new brands are always coming and going. In years long gone by the most fancied, imported lines included Shag and Black Plug, but there’s not much enquiry for them now save perhaps by sailors who generally chew more than they smoke. The modern smoker is more fastidious. He wants something of finer quality with flavour and bouquet to it. “Toasted” is all the go now as any tobacconist will toll you. That’s not very surprising cither, because the five genuine toasted blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavcud;sii, Kivorhead Gold and Desert Gold range from superfine cigarette baccy to lull flavoured for the pipe, and supply a brand for every smoker. They’re all made from the choicest leaf and, heiug toasted, are comparatively free from nicotine.. It's often said there’s no “bite” in them —and there isn’t. “How about imitations?” queried the reporter. “All as dead as mutton,” laughed the tobacconist.