Page 4 Advertisements Column 5

Bay of Plenty Times, Volume LXIV, Issue 12111, 27 August 1936, Page 4

2 Outstanding Reasons for its COMFORT and SAFETY mm AE *r/ TRANSVERSE SPRINGS For 30 years Transverse Springs have been an exclusive Ford feature, constantly improved but fundamentally never changed. The combination of Transverse Springs and Radius Rods permits Free Action on all POUR Wheels. Even on the most uneven road surfaces the car is not tilted, and the body is protected from all undue strains. Transverse Springs considerably reduce the Unsprung Weight—a still further reason for the Easy Riding and Superlative Comfort of the Centrepoise VB. TORQUE TUBE DRIVE The Centrepoise V 8 is the only full-size, low-priced car with this Quality feature. Power from the V 8 engine and braking stresses pass from wheels and axle to the Torque Tube and Radius Rods, and thence to the frame. Both front and rear Radius Rods hold the axles and wheels in perfect alignment and make steering easier and braking far more efficient under all conditions of road and load. Transverse Springs and Torque Tube Drive are two of the major reasons for the superior Comfort and Safety of the Centrepoise VB. Your local Ford Dealer will gladly show you many other exclusive advantages. Local Dealers F. N. CHRISTIAN & Co., Ltd. VB Newt 171 i M f. in*t*IUC SO QUICKLY COOKED / LITTLE OAT FLAKES THAT CHILDREN LOVE A PRODUCT Op THE CREAMOATA. HILLS - PREPARED Wf FLEMING » CO. LTD.. COM. Channel Buoy: What would moderii navigation do without the channel buoys—those floating markers that keep ships off the shoals? In a very real sense, the advertisements in this paper are channel buoys, placed for your protection—for the safeguarding of the family expenditures. These advertisements are the signed statements of reputable firms who seek your patronage on the single basis of giving value for every shilling spent. They are honest statements, the only kind an advertiser can use and remain an advertiser. People who get the most for their money in the market-places are those who keep an eye on the channel buoys. Day by day, they follow the advertisements to learn what and where to buy to the best advantage. Make this a habit. Study the advertisements, in the interest of shrewder buying. ® ® ® II ml i The advertisers in this paper have charted the channels of buying for you. Keep to the course.