Page 3 Advertisements Column 2

Bay of Plenty Times, Volume LIII, Issue 8685, 12 September 1924, Page 3

For Children's Hacking CougL, Woods Great Pejipcnrejit Cure

A Fniquc Investigation (il I to All Advertisers. 95 per cent Prefer Newspapers ! IT IS OUR POLKA' AND DETERMINATION TO MAINTAIN LEA DERSIIIP IX THE FIFED OF ADBERTISING, AND TO THIS END WE ARE CONSTANTLY MAKING F AR-REACHING INVESTIGATIONS TO PROMOTE EFFICIENCY IX THE SERVICE WE RENDER. JUST LATELY WE CONDUCTED A SYSTEMATIC ENQUIRY, AMONGST HUNDREDS OF BUSINESS HOUSES THROUGHOUT NEW ZEALAND, AS TO THE RELATIVE VALUES OF DIFFERENT 31 EDI A, ACCORDING TO THE ACTUAL EXPERIENCES OF SUBSTANTIAL ADVERTISERS. AS A RESULT, WE LEARNED THAT 95 PER CENT. OF NEW ZEALAND PUBLICISTS PREFER NEWSPAPERS ABOVE ALL OTHER METHODS OF ADVERTISING ; AND, OF THAT NUMBER, B<i PER CENT. PREFER DAILY NEWSPAPERS. WE ALSO ASKED WHETHER LARGE ADVERTISEMENTS WITH OCCASIONAL APPEARANCES, OR S3IA LL A D VER TI SEME NTS WIT H FR EQUENT A P PEAR AN CES, WERE FOUND MOST EFFECTIVE. OUR FRIENDS 3VERE DIVIDED 50-50 ON THIS POINT. 'THE ABOVE CONCLUSIONS SIMPLY SUPPORT THE PRINCIPLES WE HAVE DISCOVERED FOR OURSELVES. OTHER REPLIES TO OUR QUESTIONS HAVE ALSO BEEN OF VALUE TO US, AND WE CORDIALLY THANK ALL THOSE FIRMS THAI’ HAVE KINDLY. REPLIED TO OF R RECENT QFESTJONN A I R E. IN CONCLUSION. WE WOULD POINT OUT THAT ALTHOUGH EXPERIENCED BUSINESS LEADERS KNOW TH AT N I'AVSPAPERS CONSTITUTE 'THE BEST AND MOST ECONOMICAL APPROACH TO THE PUBLIC YET—IT IS WHAT YOU SAY AND HOW YOU SAY IT THAT FINALLY CONVINCES THE CONSUMER. AND INDUCES SALES FOR YOUR PRODUCT ! rjT H E ill ARLES JJATNES DVERRISING HEAD OFFICE - WELLINGTON Braches : AUCKLAND. CHRISTCHURCH AND DUNEDIN CHARLES HAINES, WILL APPLETON, Directors. More epgn nr- preserved every year .with SharlandN Egg Preservative — because it k absolutelT reliable, 1