Page 3 Advertisements Column 1

Bay of Plenty Times, Volume LIII, Issue 8683, 10 September 1924, Page 3

y ('niq'i'" I'lv^v-ti^atioii ~( ( n t.t it' - 1 t<* MI Advert 95 per cent Prefer Newspapers ! , T ,R R I*OI.ICV AM) DE'TER--I(l.nation TO MAINTAIN' LKADFKSim‘ IN THE FIELD OF Al>B Ki:TI>IN<F AM) TO THIS END W l-: AUF CONSTANTLY MAKING kumifafhing INVESTIGATIONS T 0 pkoMOTF, efficiency in Ihe wf render. jt:ST LATF.r.V WF. CONDUCTED \ SYSTEMATIC ENQUIRY. AMONGST HUNDREDS OF BUSINESS HOFSIOS THROEGHOUT NEW ZEALAND, AS TO THE RELATIVE VALUES OE DIFFERENT MEDIA, U(()IM>EN(i TO THE ACTUAL EX-I'l-iIDENCIvS OF SUBSTANTIAL ADVERTISE! IS. AS A RESULT. WF LEARNED THAT 0-1 PER. CEN T. OF NEW ZEALAND PUBLICISTS PREFER NEWSPAPERS ABOVE ALL OTHER METHODS OE ADVERTISING ; AM). 01 THAT NUMBER. SL PER CENT. PREFER. DAILY NEWSPAPERS. WE ALSO ASKED WHETHER LARGE ADVERT IS EM ENTS WITH occasional APPEARANCES, OR. SMALL ADVERTISEMENTS WITH FRED DENT APPEAR ANTES. WERE FOUNT) MOST EFFECTIVE. OUR FRIENDS WERE DIVIDED 50-tjO ON THIS POINT. THE ABOVE CONCLUSIONS SIMPLY SUPPORT THE PRINCIPLES \VE HAVE DISCOVERED FOR OURSELVES. OTHW .RREPLIES TO OUR QUESTIONS HAVE ALSO BEEN OF VALUE TO US, AND WE CORDIALLY THANK ALL THOSE FIRMS THAT HAVE KINDLY REPLIED TO OU R RECE N T Q U ESTIONNAI REIN CONCLUSION. WE WOULD POINT our THAT ALTHOUGH EXPERIENCED BUS I N ESS LEADERS KNOW TH AT NEWSPAPERS CONSTITUTE THE BEST AND MOST ECONOMICAL APPROACH TO THE PC BUG YET— IT IS WHAT YOU SAV AND HOW YOU SAY IT THAT FINALLY CONVINC ES THE CONSUMER. AND INDUCES SALES FOR YOUR PRODUCT ! rjp h i-: ari es jj atn es ADVERTISING A 0EX(Y Jj TD HEAD OFFICE - WELLINGTON H niches . AUCKLAND, CIIRISTCTIURCI I AND DUNEDIN CHARLES HAINES. WIFE APPLETON, Directors. W HY B rv AV O u> IjorsE? When w- build you a NEW olio for practically the same money. BIGGS AND CO. If For liAluvnza cftKe Wood’s Great Pepporminf <iir«