TO THE MAN WHO DOESN'T ADVERTISE.

Bay of Plenty Times, Volume XLIV, Issue 6492, 20 September 1915, Page 4

TO THE MAN WHO DOESN'T ADVERTISE.

"The successful 'business man will convince you in a very little while that judicious advertising docs pay, and pays big' 1 Advertising has been developed to keep pace with presentday business methods- with present-day distribution. But with the advent of all modern, necessary conveniences —including advertising—making it as easy to trade one place as another, to get anyone of many different products in the same line, to secure the services of one man the same as another—distance making no particular difference—the world made a long step forward. You'll run across a man in business/almost every day who tells you that he does not adveriase—that it is too expensive pay. But that man is fooling himself. He does advertise in a personal way, and he is paying a price for the advertising that he is not getting. •Time was—an*/ not many y^rs ago—when many busi*€ssrs were run without telePnones. But the man who runs » business, today has his tele-' Pnoneg and considers them a 'profitable investment, or pays *<* them in the business that is

•PL' « , xne man who advertises helps il ur? ness in two ways: He l^mg' advantage of the posof more business and^ «cis hvmg up to the possibiiiof better business.

tU?^ gm with ' His admitted wat that man does not live in |p s Progressive day-that is j^^an who doesn't advertise fc6^ his business-at abl by his own personality.

aarketag his product, or sellM y-' es °> business that are tdl S? because fails to y) nacon-