Page 11 Advertisements Column 1

Auckland Star, Volume LXXI, Issue 196, 19 August 1940, Page 11

How Can I Tell about /^^lk JVitaminQ^l VITAMIN VITAMIN POOR PLUS When vitamins were first discovered their presence or absence in various foods was not fully understood. To-day a great deal is known about vitamins. It is even possible to set out the correct scientific formula for a number of vitamins. ! To the layman it is sufficient to state that vitamins are food elements essential to life in small quantities, and obtainable in natural food only in small quantities. Vitamins differ from minerals in that minerals are chemical elements, while vitamins are compounds. Vitamins oan easily be lost in the handling, storing, and processing of foods that originally contained them. That is why many troubles to-day can be traced to modern eating habits. Medical authorities have gone so far as to state that the majority of common illnesses are due either directly or ll#l indirectly to vitamin deficiencies. IVhAI A\Zr> f I fyl Jm jf \.'£k VI-MAX helps overcome vitamin deficiency because of its I _ X&M? Wheat Germ content. Wheat Germ is a source of Vitamins in VlTom. r A, B1 » B2 and E * VI " MAX combines its advantages as a *!■>?* vitamin-plus cereal food with extreme attractiveness in appearIμ *$%%*. anoe and flavour, whether served in the form of porridge or ■K»ffiP»jjjH H *?5^ * uset * m cooking. It would be difficult to imagine a more M %£o\ delightful breakfast dish than a plate of hot, steaming VI-MAX served with milk and brown sugar. VI-MAX Is sold $ IHo (m. by all stores in |M W W W V ▼M I Mew Zealand In Y Y V L I fll/ 31b Cartons 1/8, |§| L# A AW A WJm VI ™j and 71b bags |§|fl V A ▲ I wwi 2/io. ■ mm If® towns slightly KM/ffa II V^^7

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