WAR EFFORT.

Auckland Star, Volume LXXI, Issue 156, 3 July 1940, Page 10

WAR EFFORT.

COMMERCE POLICY.

"INTENSIFIED ACTION." «B. H. J. KELUHER'S ADVICE. "Hie need for intensified individual and collective effort in every phase of production was emphasised by Mr. H. J. Kelliher, managing director of Dominion Breweries, Limited, at the annual meeting of the company to-day. He urged also that the burdens imposed upon everybody for the prosecution of the war should be shouldered in the understanding that the security of the individual and his possessions were dependent on the security of the Empire. "At a time of crisis such as the present," said Mr. Kelliher, 'there is always a tendency on the part of commercial enterprise to follow a restrictive policy and to resort to measures which, from a national viewpoint, nearlv always prove to be false economy. "Only Sound Course." "It should be self evident that ultra - conservatism invariably brings about the loss of purchasing'power and seriousl.v. im P a ire. not' only business stability, but the whole economic structure, including employment and the

security of investments, with the result that a depression becomes inevitable. Xo matter, therefore, how serious the position may appear to be, common sense and sound business practice dictate a policy of intensified individual arid collective effort in every- phase of production as the only sound and logical course to pursue."

"The war, unfortunately, overshadows «o completely ordinary business activity that it would be" out of place for me to make anv prediction regarding the future. It is being brought home to us very forcibly that the individual and his possessions are secure only to the extent that our country is secure and, in turn, the security of our country is dependent upon tbe security of the Empire.

"It is in this light that we should regard ths unprecedented burden imposed by the war on one and all, and realise that the whole of our resources in men -and material and all we posses* is at the disposal of the Government for war purposes."