Page 15 Advertisements Column 1

Auckland Star, Volume LXX, Issue 246, 18 October 1939, Page 15

music and Electrical Needs Served in Magnificent New Building — —' —-—— —Magnificent addition to the buildings of Auckland—and of New Zealand—is the five-storey structure of Messra Churl.. Roco- an A n — j Limited, at the comer of Queen Street and Vulcan Lane, which will be I ———■—————————— *■ S open to the public to-morrow. For months Aucklanderi have watched with I W>':'" ißßßSSSm^'''''''' '•-•#*•* ? I A ■ ■ I K interest the progress on this site, and over the pact few weeks they have I U If - |HM& K ■ J realised just what an imposing and modernistic building it is. I lil| > I , J, T 9 i Soecialists in r, • A cry back it is; to the tiny business house that was founded in '** - |T 5 jpec a ISTS in... Princes Street, Dunedm, by the late Charles Bearar. in 18«1 N™ 7a -Mm?,.. ** ■V 1 KM | —— later, the firm can boast of being the oldest and largest establishment of '- ' *HNi A|l| p . J its kind in the country, conducting- eight branches throughout the Dominion <VilMii^ I #* MflW tj- 5 SHOP FRONTS a " d an office in! London. The present chairman of directors and managing 1 iI'MK I Wllw 5 director, Mr. Charles Eric Begg, is a grandson of the founder. Through- . ~.~ ?-W&mMi - C C I SHOP FITTINGS ' S h "" the m " 1 " 1 ra """ 1 <"HM ♦''WRBwW. lift, CZ or i . , Two essential phases ° f modern iife are represented under one roof ?'f I 'Wmm. f* 1 ■ - J • | eUAU# j n the new building—musical and electrical equipment. The structure ' »"T • ft ~ I SHOW CASES * tsel £ 18 • rtnklng one. Its outside appearance rivals anything in the $ fN& jKS 'CHH -#- # 'BiP lIIIRF — ■ KMw | Southern Hemisphere, for it has been designed on the most up-to-date —- • •* • # I uiru /-l ACC iaiu»w ne8 ' al ?^ yß W *. th reg f tl i e es t ße " t l ial requirements of modern com- v#J\ glf aCT '" f ''Wmff. ell* <V*nc i HIGH CLASS JOINERY merce. The entire exterior is treated in a harmonious cream and red jlllfe; JTMllJljljlltPS II 1 P 1 colour scheme. What a contrast this it to the 80-year-old slate-roofed t| HH O magnificent S p . .q. . "i U +u C ous ® of Arthur Eady, Limited, Mrtrich stood at the corner as one CV-.;'-?-.. new building were 5 «t 1912 of the last landmarks of old Auckland! The firm of Eadys, of course, is ' * f made by .. . > still trading in the building, but is now under the control of Charles Begg " ' %&m£m OT J_ and Company Limited. " J I ■ a — _ _ Attention to detail is the feature of the scheme of things that strikes ''' B m ■ ■ home most forcibly. On each floor, displays for a certain class of goods, . ■ I I ■ ■■■ ■ ■ ■ whether it be pianos, radios, washing machines, or general electric pro- tXT TAT i' #'V / • ■ ■• " 1 111 ducta> ai-e set out with a definite eye to beauty and utility. One aspect HI§IWI> jjliil i|l llllilllllllMl>l l/( //» ### # I / that will Aucklanders is the treatment of the counters. Formerly a ' % FACTORY 26 IdS counter was a counter and nothing else, but here we have an attractive MHrHnI SCOTLAND STREET, AUCKLAND PHONI: full C y blended furniture in the lateßt desi *"- All colour schemes are skil- vt PHONE- 738 The administrative offices are the last word in comfort and modernity. vli^MMM MM.mmhmmbmMmmmrmm— MM .a__J For the conditions are extraordinarily good. It is claimed that " _ ... S ~ — conditions are perfect in the firm's workshop. Special attention has been *' ? '' ; '-Jimmm. CoTlßUlt the mmmmmmrn—mmmP a 'd to lighting in this part of the building. For the Staff, too, have been • •« a-■>• Provided luncheon and rest rooms that make the new building more than '• •' aii, . ' ' . JBL' t a home away from home for them. BHffiHL'CTPMIot Ulaeßt'eßtaollßned At night the building will be one of the most striking features of ' ■ k , ' T *k Queen Street. An inkling of the general effect was given last week, when "V#T '' r;_• a. t1 , V Mk ltß two faL ' aduß were lifc by the projectors on the verandah. The ground A fV" t AUCKLanO,. floor and third floor were internally lighted, , I In a Personal interview, Mr. Frank A. Campbell, Auckland manager W H a for Charles Begg & Co. Ltd., told our representative that throughout the J78 y«a>*s of the firm's existence, only reliable goods that can be fully ■ rn ■ ■ ■ m ■ ■ M M . s guaranteed have been sold, quality has never been sacrificed to price | service to a fair deal to all has been the watchword of the ft remarkable progress that has made, and the esteem in which iCjl /" CRTCHES THE EYE said P Mr. Campbell, "that wc enjoy The'goodwill 8 suJh'a furnishers wit-IUIA. BEitjfilJl . " ■■■■» M ■ mi lar ec percentage of the public. I would like to take this opportunity of °f over $0 years WMMm expressing to everyone our sincere appreciation for their esteemed patron- e.xnerimro iC N/PH/NG SP£C/JIL / <C*T f> f-,, a^e and the confidence,that they have shown in us in the past, and trust % experience. — , that in the future we may anticipate a continuation of our present happy V /t Sol TV. ' friends' 18 Natura "y' we ttlß ° ho P e that we will make many new MO4COII St. tiUCkljlid ' . Continuing, Mr. Campbell said: "I would like to assure everyone that -H a "™ 1110 increa sed facilities available in our new building we will be able wmmmmmmmmmmmmmmmm———w—p— - ;' —' to render an even better musical and electrical service." 11 ■ —— ———.— ————^ B i . . _ The Modern Interior Fittings, Panellings, r mm By combining Permanence with Beauty you CTD II AT II DA I CTfiF II A T 111 Q Doors, Cabinets, etc., in Begg's and Eady's I achieve Architecture worthy of note .... d I IfUt I UHfIL STRENGTH iTmimL' ' | STRUCTURAL AND PACING GLASS ... in Modern Buildings! J. C. CRnWFORD & CO. ALLOWED FOR THE COLOURFUL RESULT STEEL WORK JOINERS and SHOPFITTERS f . JITU suppued ° Bd erected by UN,< ?^i^ C1 * .^SbsSS^M SMITH & SMITH Ltd. STEEL CONSTIWCTIOII CO. LTD. •— ' —-• 9-U ALBERT STREET, AUCKLAND - Phone 32-400 SALE STREET, AUCKLAND By lncrea sed Business Every Store Pay, for Moderation!

■ ANOTHER MILESTONE IN fll 7% (tf fvuyfaSS/A CHARLES BEGG & CO., LTD. jjjy MUSICAL AND ELECTRICAL CENTRE "W"T wag on October Bth, 1861, that Mr, Charles Begg landed in Qunedin from the ship "Robert Henderson." The very I next day commenced in business as a pianoforte manufacturer, a trade in which he had been successfully engaged in I Aberdeen since 1 849. Many of the pianos made by Mr. Begg in those far-off days are still in use throughout the North ®* Scotland. A* one of New Zealand 8 early pioneers, Mr. Begg soon made his name as a man of integrity and ability * '® *he young colony. To-day, after 78 years, the Firm he founded—Charles Begg & Co. Ltd.—has become one of music businesses in the British In New Zealand it is by far the largest business of its kind with branches A *A oß k? W 'd ,e ST ' n '^ 8 5" on ! l ' 3 long and successful history was made by acquiring the control of To-morrow, Thursday, October 19th, marks.the culminating point in the activities of the two largest and best known Musical Firms in the Dominion, because to-morrow will see the opening pf the magnificent new Headquarters at 112, Queen Street. Auckland. In this modern, luxuriously equipped building, aptly described as "The Musical and Electrical Centre, will be offered a service and range of Musical and Electrical goods unsurpassable in New Zealand. SPECIAL DISCOUNT OFFER FOR FIRST 3 DAYS MR. CHARLES E. BEQ&, A Special Discount of One Shilling in the £ will be allowed on all purchases made on Thursday, Friday and Directorg. Saturday ©f this week ©r, alternately, if you wish to purchase on Begg's famous Easy Terms you need pay NO INTEREST £, for the first 12 months. This Special Offer applies to all goods other than Gramophones and Records. 112 QUEEN ST., AUCKLAND - Phone 32-320 (CORNER VULCAN LANE AND QUEEN STREET). (3 Line.). AuckUm Manner. Kim ■■■ iiwiiiiw i■ 11 ■ A