BABY GIRL "PERMS"
MOST PROFITABLE. | WHAT HAIRDRESSERS SAY. \ OBSESSION OF "NEWLY-RICH" MOTHERS. (Special.—By Air Mail.) LOXDOX, March 25. London hairdressers smiled this week when they read the remarks of a Sunderland judge on the permanently waving of children's hair. The judge had said: "A girl of 12 who wants to have her hair permanently waved ought to be spanked.
What precocious vanity! If a child of that age wants her hair permed and jjicts it burned, 1 would say it serves her jolly well right."
The London hairdressers smiled because, among (heir most profitable lelients are little girls aged V. to 7. This jis what a famous coilTeur said: "HimIdreds of baby girls come here every j«"eek. They' have their hair cut while seated on rocking horses in the children's department, and afterwards they are taken to the women's section for a perm.
'"Mothers seem to be obsessed with the idea that girls must have curls. There are some, too, who have their daughter's hair done to match their own. The charge for these perms is anything from 3/6 in cheap establishments to £3 3/, depending, of course, on the number of curls put in. Suburban 'newly-rich' mothers are foremost in all this—wc never get children from the real old English families."
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https://paperspast.natlib.govt.nz/newspapers/AS19390415.2.96
Bibliographic details
Auckland Star, Volume LXX, Issue 88, 15 April 1939, Page 11
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212BABY GIRL "PERMS" Auckland Star, Volume LXX, Issue 88, 15 April 1939, Page 11
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