RADIO VOTE.

Auckland Star, Volume LXVII, Issue 274, 18 November 1936, Page 8

RADIO VOTE.

LISTENERS' VIEWS.

TASTES OUTLINED

DOMINION QUESTIONNAIRE

OVERSEAS ARTISTS WANTED. Of the 170,000 questionnaire forms handed to holders of radio licenses early this year, SO.OOO, or 45 per cent, have been filled in and returned, and information they contained summarised. It is so long since the forms were issued that many of those who filled them in thought that they had been pigeonholed and forgotten, but a tremendous amount of work was entailed in reducing the data to statistical form. Some interesting indications of listeners' preferences and prejudices were obtained by means of the questionnaire. A summary of the conclusions reached by the classification of listeners' replies has been issued by the National Broadcasting Service. The first question on the form asked which of the eight national stations listeners could receive satisfactorily. The replies indicate that 65,202 receive IYA satisfactorily, 64,114 receive 2YA satisfactorily, 64,794 receive 3YA satisfactorily, ■61,828 receive 4YA satisfactorily. The second question sought information as to the number of licensees who are members of radio or listeners' clubs. The replies show that 8 per cent of voters are members of such clubs. Licensees in the third question were asked to indicate the order of the nights of the week on Which they listened most frequently. The following figxires show the first preference voting:—Monday, 30,788; Tuesday, 26,310; 25,908; Sunday, 22.348; Wednesday, 17,505; Thursday, 17,792; Friday,-15,062. Order of Preference. In response to the question as to the order of the preference of licensees for overseas artists, local artists and recordings, the following votes were recorded:— ; First. Second. Third. Overseas artists . 27,354 34.GG6 17.500 Ix>cal artists .. . 11,270 22,G!)2 4."i,S<>4 Eecordings '. 22,302 20,720 27.504 The invitation to licensees to express their opinions as to whether the proportion of entertainment by overseas artists, local artists and recordings should be increased, decreased or remain unaltered, resulted as follows: — SatisJlore. Less. fied. Overseas artists . 31,G7S S,2SS 30,800 Local artists :.. . 20,734 30,110 25,97<5 Recordings 28,490 11,652 39,654 Information was sought iri another question regarding the stations which were listened to most frequently, and the; replies indicate that 79 per cent of | voters - listen most frequently; to the: eight , national' stations. : " Types of Entertainment; •The following figures allow the'v.oting in reply to the invitation to express, opinions as to . whether the, types of; 'specified' -should be. increased, decreased or TeHiaiii' unaltered.'

More. Less. Satisfied'. I'lays . ......... v. 28,372 10,282 ' 32,272 Classical and ' syniph. music . 7,734 49,000 -3,09Ilreakfast session 29,108 2.008 48,0,>0 Talks ......... 12.50G 28.050 38,004 Light opera and 1 ■ mus. comedy , 32,440 8,418 38,968 Dance sessions . 22,100 24,292 33,434 "Vocal solos (serious) ... . 12,232 30,198 37,390 Grand opera ... 10,364 31,47831,984 Band music ~ ..." 21,812 .21,380. 36,634, Chamber niusic r . ' 7,902 40,580 31,338 Music, mirth and : •melotly: .. . 47,818 5,312 20,696 Sunday morning programmes :. . 21,150 15,994 42,6.82. Sunday afternoon . .'■■ ■programmes .. t 21,150 15,994 42,082 Jnstrum. solos 20,910. -12,106 36,810 Vocal jazz items 17,838 38,846 23,142 Thirty-eight per cent of affirmative answers were received to the last question:. "Do you dance to broadcast dance music?"