MENACE OF PUBLICITY.
As our expressive American friends would say, the "Motion Picture Herald" "said a mouthful" when it printed:— "Speaking of publicity, one is to be reminded of the interesting case of Miss Maud Adams, who contrived to be one of the greatest stars of the American stage by the release of only one photograph, no interviews, and the expedient of being seen nowhere save on the stage. Mr. Charles Chaplin, in relation to the reach of his fame, was aided by less publicity pressure than any other player of the screen. It may also be observed that 'America's Sweetheart' and her husband, the leaping romancer, have declined in box-office appeal in the same ratio as their domestic life has been aired by the popular Press."
Jimmy Durante's personal stationery carries a large profile of his "schnozzle" in lieu of a monogram.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/AS19350309.2.158.24.6
Bibliographic details
Auckland Star, Volume LXVI, Issue 58, 9 March 1935, Page 5 (Supplement)
Word Count
143MENACE OF PUBLICITY. Auckland Star, Volume LXVI, Issue 58, 9 March 1935, Page 5 (Supplement)
Using This Item
Stuff Ltd is the copyright owner for the Auckland Star. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Auckland Libraries.
Log in