EMPIRE BUTTER.

Auckland Star, Volume LXV, Issue 224, 21 September 1934, Page 5

EMPIRE BUTTER.

PUSHED IN BRITAIN. BUSINESS MAN ASKS WHY. MOTORING-' IN UNITED STATES The damage done to the good name of New Zealand butter fay the action of a number of English retailers in selling blended butter containing a proportion of Xew Zealand butter was mentioned by Mr. J. R. McKenzie on his return to Christchurch after a trip to England, the United States and the East, states the "Times." Mr. McKenzie said that Xew Zealand butter was exceptionally well advertised in England, but that much of the effect of the advertising was lost through the unscrupulous actions of retailers. In one shop into which he went, Mr. McKenzie found a big pile of butter on the counter. The pile was surmounted by a placard bearing the words, "New Zealand Empire Butter," but only the; top two or three layers of pats were Xew Zealand, and the rest were blended Empire butters. Mr. McKenzie asked for a pound of New Zealand butter, and was handed Empire. When he asked why, he was told that it was all the same, because Xew Zealand was a part of the Empire. In many stores New Zealand butter and blended Empire butters bore exactly the same labels, except that in small print the label carried an intimation of the Xew Zealand origin of it. While in England and the United States, Mr. McKenzie did a lot of motoring, and lias come to the conclusion that he would rather drive in America than anywhere else. The road rules were simple and efficient, and everybody seemed to obey them automatically. _A rule which particularly impressed him was one that made it necessary for a vehicle coming on to a main road from a side road to stop. There was no confusion with offside rules, and the roads of America, although they were generally far more crowded than those of Xew .Zealand or England, and carried far faster movingVtrafnc, were very much safer.