NEW ZEALAND BUTTER.

Auckland Star, Volume LXV, Issue 39, 15 February 1934, Page 6

NEW ZEALAND BUTTER.

Sir James Parr, High Commissioner in v London, has broadcast from Daventry to us , saying that British regulations require .j all imported produce should be marked either Empire or foreign. Under the label "Empire," " he said, "the individuality of New Zealand butter is completely lost," and "its superiority over produce of other parts of the Empire r availed nothing." Well, this disposes completely of the hue and cry raised about manu-' *« facturing only super-butter for British export, and finishes the Dairy Board's propaganda. . What is the use of having increased 100 per cent the levy on dairy farmers to conduct a New Zealand butter advertising campaign in Britain? What is the sense of the draconic dairy regulations of 1933? Either our High Commissioner is wrong, or our Dairy Board is camouflaging a most serious position. New Zealand butter stands alone, as far as its exceptional qualities are concerned. A market w;hich heaps up all imported butter in one pile without allowing to make distinction for the best, is not a kind market and not a good one. Why do not our leaders try new - markets, where no damaging standardisation .-j is imposed by law and where New Zealand butter may keep its own? A.S.T.