MONEY TROUBLES.

Auckland Star, Volume LXIV, Issue 114, 17 May 1933, Page 10

MONEY TROUBLES.

HOW A WAY OUT CAM BE FOUND. BUSINESS MAX'S ADVICE. In Christchurcli to-day thero is to be noted an increasing tendency for business alien to get together and talk over their problems. Successful retailers are earning tho respect of their competitors, and are not as chary as they used to be in tho matter of passing on their knowledge, gained in the school of experience. All this is so much to tho good, says the "Christelmrch Star," and Mr. Beveridge, manager of Messrs. A. J. White, Limited, struck a useful note at a function on night when he said that more informal gatherings of the kind would bo an advantage, enabling men to know and understand each other better, and each other's problems.

Mr. R. H. Burton, manager of the Army Stores, gave his recipe for successful retailing. "1 attribute a great deal of my success," ho said, "to advertising in the newspapers. I ■ can't see how manufacturers or retailers can hope to extend their business without advertising, and I want to say at this time how fully I appreciate the wonderful manner in which the Christchurch newspapers and the members of their advertising staffs have- helped me along the way. There are many firms in this city to-day who have good stocks, but are short of customers and are worried financially. If they will only advertise they will get the customers and end their difficulties. It may be that they allow the cost of advertising to -deter them, but they must be prepared to make a plunge. All they need/is confidence, and i ho rest will follow judicious advertising. If they will only give', it a. 'go,' ■'•many businesses can be and Tnoney difficulties will vanish. I have • found that increasing tho volume- by advertising enables me to sell at fair , and these prices add further to the volume. In a couple of years pur business has grown irom' the employment of one man to a staff of fifty-four people." V "lie Tea "Went;" ; ' Mr. Burton related one of his early experiences in advertising many years ago. It was in Dunedin. An importing firm was "up. against it." Stocks were heavy, bills ■ ;w,ere pressing. They had enormous stocks of' tea, which wouldn't selL .It was good, tea. 'Mr. Burton was asked' if he could eell ,it. "One morning at'about three o'clock— my wife must have' thought I J-was ' batty '-—I got out of bed and wrote an advertisement. I put it in half - page space in the Dunedin papers, and in one or two other centres. In ' a month the tea had' all gone. We didn't cut the price. The public got .good- tea, I got my commission, and the firm got enough money out of it to end their worries. And I've since been a. firm believer and a big user of advertising whenever. I wanted to eell goods quickly in a, big way."