KEEPING TRADE MOVING.

Auckland Star, Volume LXIII, Issue 28, 3 February 1932, Page 10

KEEPING TRADE MOVING.

Mr. W. E. D. Allen, M.P., speaking at the concluding session of the Advertising Convention held in Glasgow last year, said that ths power of advertising in creating buying power for goods could be unlimited. Advertising was the organising brain of distribution. "Vigorously applied to the purpose of distribution and without the trammels which it has to-day, advertising," he declared, "could keep the wheels of industry in constant motion and ensure continuous prosperity upon a scale which the present generation, with its poverty complex, must find difficult to visualMr. F. P. Bishop, chairman of the Advertising Investigation Department Committee, said the percentage of fraudulent or improper advertising nowadays was almost negligible. The department had done a great deal to clear the sharpers and frauds right out of the business, and also to safeguard the public against exaggerated statements and misrepresentations of every kind in advertising. Sir J. Gomer Berry, in his presidential address, raised the question of whether those engaged in professions such as law and medicine should advertise. "Of rccent years," he said, "th-e great banks and insurance companies have very delicately started grappling with this great business force —I believe that they utilise publicity to a much greater extent —but the law, medicine, architecture, dentistry, members of the Stock Exchange, and chartered accounts hold themselves aloof."