HIDEOUS SIGNS.

Auckland Star, Volume LXII, Issue 70, 24 March 1931, Page 15

HIDEOUS SIGNS.

HOARDINGS ON THE ROADS.

VIEW OF THE A.A.A,

In response to an appeal some time ago from the combined Automobile Associations of New Zealand, the larger firms indulging in roadside advertising, discontinued the practice of plastering trees, railings, bridges, etc., with advertisements. Most of the benzine companies even went so far as to remove all signs to which exception was taken, and in future only erected hoardings in localities where they considered such a eign would not be an offence to the eye or would not mar the scenic beauties of the_ countryside.

The old'"form of roadside advertising we now been revived by a number of aew advertisers, and the adoption in many cases of the colours employed by the Automobile Association for signposting has brought complaints to the A.A.A. that the association is indulging in this form of disfiguration of the countryside. ' The A.A.A. states that it does not approve of Toadside advertising and assures road 1 users that no sign has any connection with the association unless it bears the three "A" monogram. Some-: times it ie necessary to look very closely at signs to distinguish the difference between A.A.A. directions and advertising notices.